Senior Social Media Strategist
2 days ago
Roles and Responsibilities:
- Develop and implement comprehensive social media strategies to achieve brand objectives and business goals.
- Plan and oversee the creation of engaging content, including high-quality text, images, and videos, tailored to each platform.
- Generate innovative ideas and campaigns that resonate with the target audience and drive engagement.
- Conduct in-depth analysis of social media performance metrics and use data-driven insights to optimize strategies.
- Stay updated on the latest social media trends, audience behavior, and platform updates to maintain a competitive edge.
- Collaborate with internal teams to ensure cohesive branding and messaging across all channels.
- Lead brainstorming sessions to develop creative concepts, campaign ideas, and compelling copies.
- Engage with the audience by responding to comments, messages, and fostering community growth.
- Conduct regular competitor analysis to refine social media tactics.
Desired Candidate Profile:
- Strategic and creative thinker with a strong understanding of social media trends and audience preferences.
- Excellent communication and interpersonal skills to collaborate effectively across teams and with stakeholders.
- Proven ability to generate fresh, impactful ideas and write compelling social media copies.
- Highly organized, with the ability to manage multiple projects and meet deadlines.
- Detail-oriented with a knack for identifying opportunities for creativity and innovation.
Required Experience, Skills, and Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field.
- 3-4 years of experience in social media marketing, with a focus on strategic planning and content creation.
- Proficiency in social media management tools and analytics platforms.
- Strong writing and editing skills with a creative flair.
- Demonstrated experience in managing successful social media campaigns and growing audience engagement.
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