Senior Social Media Strategist

2 days ago


Chennai, India echoVME Full time

Roles and Responsibilities:

  • Develop and implement comprehensive social media strategies to achieve brand objectives and business goals.
  • Plan and oversee the creation of engaging content, including high-quality text, images, and videos, tailored to each platform.
  • Generate innovative ideas and campaigns that resonate with the target audience and drive engagement.
  • Conduct in-depth analysis of social media performance metrics and use data-driven insights to optimize strategies.
  • Stay updated on the latest social media trends, audience behavior, and platform updates to maintain a competitive edge.
  • Collaborate with internal teams to ensure cohesive branding and messaging across all channels.
  • Lead brainstorming sessions to develop creative concepts, campaign ideas, and compelling copies.
  • Engage with the audience by responding to comments, messages, and fostering community growth.
  • Conduct regular competitor analysis to refine social media tactics.


Desired Candidate Profile:

  • Strategic and creative thinker with a strong understanding of social media trends and audience preferences.
  • Excellent communication and interpersonal skills to collaborate effectively across teams and with stakeholders.
  • Proven ability to generate fresh, impactful ideas and write compelling social media copies.
  • Highly organized, with the ability to manage multiple projects and meet deadlines.
  • Detail-oriented with a knack for identifying opportunities for creativity and innovation.


Required Experience, Skills, and Qualifications:

  • Bachelor's degree in Marketing, Communications, or a related field.
  • 3-4 years of experience in social media marketing, with a focus on strategic planning and content creation.
  • Proficiency in social media management tools and analytics platforms.
  • Strong writing and editing skills with a creative flair.
  • Demonstrated experience in managing successful social media campaigns and growing audience engagement.




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