Digital Marketing Specialist

2 months ago

Bengaluru, India Sizzle Properties Pvt Ltd. Full time

Job Summary:

The Digital Marketing Specialist will be responsible for developing, implementing, and managing marketing campaigns that promote Sizzle Properties and its offerings. This role requires a high level of creativity, attention to detail, and project management skills.

Key Responsibilities:
  • Strategy Development: Develop and implement a comprehensive digital marketing strategy, including SEO/SEM, email marketing, social media, and display advertising campaigns, tailored to the real estate market.
  • Content Creation: Craft compelling content for various digital platforms to attract and engage potential clients, including website copy, blog posts, social media updates, newsletters, and video content.
  • Market Analysis: Conduct market research to identify trends in the real estate market, understand customer behavior, and benchmark against competitors’ strategies.
  • Lead Generation: Develop and execute campaigns focused on lead generation and conversion optimization to support sales objectives.
  • SEO/SEM: Optimize website and social media profiles for higher visibility in search engine results pages (SERPs). Manage PPC campaigns to maximize ROI.
  • Social Media Management: Manage and grow the company’s presence on social media platforms, including scheduling posts, engaging with followers, and creating ad campaigns.
  • Analytics and Reporting: Use analytics tools to track campaign performance, analyze data, and generate reports to guide marketing strategies and demonstrate ROI.
  • Brand Management: Ensure that all digital marketing activities align with the brand’s identity and message, and enhance brand awareness within the digital space.
  • Collaboration and Coordination: Work closely with sales teams and other departments to align digital marketing strategies with business goals. Coordinate with external agencies and vendors as needed.
Educational Qualifications:
  • Bachelor's degree in Marketing, Digital Media, or related field.
Required Skills and Competencies:
  • Proven experience as a Digital Marketing Specialist or similar role, preferably in the real estate industry.
  • Strong understanding of current online marketing concepts, strategy, and best practices.
  • Experience with SEO, SEM, PPC, email marketing, and social media management.
  • Excellent writing, communication, and analytical skills.
  • Creativity and experience in content creation.
  • Proficiency in marketing analytics tools (e.g., Google Analytics, SEMrush) and content management systems.
  • Ability to work independently and in a team environment.
Experience:
  • Minimum of 3-4 years of experience in digital marketing, with a demonstrated track record of success in digital campaigns.
Work Environment:
  • This position is typically office-based but may require occasional visits to properties and attendance at marketing events.


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