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Director-Performance Marketing

1 month ago

Mumbai, India Interactive Avenues Full time

Performance Marketing: Associate Director/Director


Seniority Level: Senior Level (7-10Years)

Job Function: Advertising, Strategy/Planning

Employment Type: Full Time

Job description

Position Summary

We are looking for you - The, Performance Marketing Director has ultimate accountability for the effectiveness of the entire Performance Marketing team. As a performance media expert, this person will have expertise in an array of addressable paid advertising strategies that utilizes tech based buying and optimization tools to positively affect our client’s ROI including search, display, social, mobile, local, Ecom and video. This role will have an increasing focus on Demand Generation and Response Management as our clients look to monetize online. This person should also understand the interplay and synergy between traditional and digital media and have the ability to build and scale an integrated team of performance practitioners.

The Director is responsible for leading the Execution teams of a large enterprise client’s performance marketing accounts towards stated client and company objectives. The Director will manage and direct Performance Media teams, including Group Heads, Operations Supervisors, Senior Manager, Manager and Executives. Proven account management and team leadership experience is essential, along with experience in online marketing and digital media.


Account Management

Develops, manages, and monitors client service delivery executions of the assigned accounts

Oversees process development and execution management

Assures quality control of all media planning and implementation

Enforces Best Practices

Prepares and presents annual financial plans and human resources plans


Performance Media

Implements Planning Process for the assigned accounts and holistic media planning across all digital disciplines paid search, display, social, native, video and Ecom

Coordinates efforts across different digital media channels to drive optimized recommendations

Continuously evaluate and improve upon all digital media opportunities

Attend to client meetings as needed, interface as needed with executive level and middle management level on client side during meetings and presentations

Participates in building and evolving the PM practice, vision and areas of expertise

Understands and expands business prospects by having a thorough understanding of all the services provided by the agency.


Team Leadership & Development

Embraces and encourages a culture based on team work, collaboration, and intellectual curiosity

Motivates, leads, and manages internal teams, working collaboratively to drive programs that meet our clients’ performance and business objectives

Drives adoption of stated account management best practices through example setting, positive reinforcement and behavioural correction

Assists in interviewing, hiring, training, mentoring, developing, and evaluating team members

Conducts performance reviews and career path plans for direct reports

Provide training in cross media planning to their direct reports and bellow teams

Skills

Ability to forecast expected outcomes of Brand and ROI campaigns and manage spend accordingly

Proven expertise with relevant platform tools (DoubleClick Bid Manager, Google AdWords tools, Facebook tools etc.), Media Research Tools (ComScore, GWI, TGI etc.)

Strong written and verbal communication skills

Strong organizational skills, detail-oriented and capable of multi-tasking

Superb client relationship and management skills

Proven problem solving skills and ability to think outside of the box

Detail oriented and responsive, deadline-driven with strong quantitative reasoning skills

Provide timely and actionable feedback to the team to aid in their development and improvement


Qualifications

Education:

Graduate/ Post Graduate Degree or related work experience

Concentration in Marketing, Finance, Digital Media, Accounting, or related field preferred

Google and Facebook Blueprint Certified Professional

Extreme attention to detail with the ability to prioritize and execute in a fast-paced environment


What You Can Expect From Interactive Avenues

Interactive Avenue’s vision is to make advertising more insightful to the brands. We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape. It’s important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As an Interactive Avenues employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.

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