Senior Digital Marketer

2 weeks ago

Coimbatore, India Wiseworks Full time

Position Overview:


We are currently seeking a Senior Digital Marketer to join our team. As a Senior Digital Marketer at Wiseworks, you will play a crucial role in developing and implementing comprehensive digital marketing strategies to drive customer acquisition, engagement, and retention.


You will manage our SEO team to support various projects and initiatives aimed at improving our online presence and driving organic traffic.


Title- Senior Digital Marketer

Experience- 3-5 years max in relevant role

Location- Anywhere within Tamil Nadu /Willing to re-locate to Coimbatore or Trichy

Salary- Best in the Industry

Job Type- Full time, onsite


About Us:


Wiseworks is a dynamic and innovative technology company seeking an experienced Digital Marketer to join our team. Our team is passionate about creating cutting-edge AI, Business Intelligence, and Data Analytics solutions that empower businesses to thrive in the digital age.


As we continue to expand our operations, we are seeking experienced and talented individuals to join us in our mission.


Key Responsibilities:


  • Develop and execute end-to-end digital marketing campaigns to meet business objectives and targets.
  • Conduct in-depth market research and analysis to identify trends, opportunities, and customer insights.
  • Manage all aspects of email marketing campaigns, including strategy development, content creation, segmentation, scheduling, and performance tracking.
  • Oversee PPC advertising campaigns across various platforms, including Google Ads etc; and social media channels, to maximize ROI and lead generation.
  • Implement effective SEO (Search Engine Optimization) strategies to improve website visibility, traffic, and search engine rankings.
  • Monitor and analyze key performance metrics, such as website traffic, conversion rates, click-through rates, and campaign ROI, to optimize campaign performance and identify areas for improvement.
  • Support off-page optimization efforts, including link building, social bookmarking, and directory submissions.
  • Collaborate closely with cross-functional teams, including design, content, and development, to ensure alignment and consistency across all digital marketing initiatives.
  • Stay up-to-date with the latest trends, best practices, and technologies in digital marketing, and make recommendations for continuous improvement and innovation.


Requirements:


  • Bachelor's degree in Marketing, Communications, or a related field.
  • Minimum of 3+ years of experience in digital marketing, preferably in a similar role.
  • Experience working with email marketing platforms, PPC advertising tools, and SEO tools (e.g., SEMrush, Moz).
  • Proficient in using digital marketing platforms.
  • Experience with paid campaigns is an advantage.
  • Excellent written and verbal communication skills, with the ability to create compelling and engaging content.
  • Proven track record of managing successful digital marketing campaigns and achieving measurable results.
  • Creative thinking and problem-solving skills, with the ability to adapt to changing market trends and consumer behavior.
  • Proactive and self-motivated, with a willingness to learn and adapt to new technologies and trends.
  • Must be able to manage a team of 5+ members.
  • Basic knowledge of WordPress is a plus.
  • Strong analytical skills with the ability to interpret and act on data.


If you are a highly motivated and results-driven digital marketer looking for a new challenge, we would love to hear from you 


Join us at Wiseworks and be part of our journey to transform the digital landscape. Apply now by sending your resume to hr@wiseworks.tech.


Wiseworks is an equal opportunity employer and values diversity in the workplace. We encourage candidates from all backgrounds to apply.

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