Digital Marketing

2 weeks ago

Coimbatore, India Mind Spark Technologies Full time

**Job Summary**
- Analyze market trends and industry developments.
- Build, Evaluate and Implement improvements on digital strategy
- Expertise in Search Engine Optimization
- Develop and execute communication strategies for campaign ideas across various Digital mediums.
- Encourage initiative and enterprise in teams.
- Ensure adherence to maintain brand image.
- Manage and analyze market research.
- Manage customer acquisition, retention programmes.
- Manage product and brand development.
- Manage social media platforms.
- Experience in SEO/SEM - PPC and Other paid services
- Resolve customer’s concerns and feedback.
- Brainstorm new and Implement augmentation of growth strategies
- Evaluate emerging technology Increase an organization’s brand awareness, boost visibility and engagement by planning and creating internet-based content.
- Proven record in content and effective collaboration with team
- Promote products or services through various digital platforms SEO strategies, social media, content marketing etc.
- Proven experience delivering effective and innovative digital campaigns
- In depth knowledge of various social media platforms, best practices and web analytics.
- Experience in on / off page SEO

**Education**:

- Experience : 2+ Years
- Role: Digital Marketing -IT/Software
- Industry Type: IT Services & Consulting
- Functional Area: Digital Marketing
- Employment Type : Full Time, Permanent
- Role Category: Digital Marketing Lead
- Education:

- UG : Any Graduate
- PG : Any Postgraduate

**Roles and Responsibilities**:

- Designs, builds, and maintains our social media presence.
- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
- Identifies trends and insights and optimizes spend and performance based on the insights.
- Brainstorms new and creative growth strategies through digital marketing.
- Collaborates with internal teams to create landing pages and optimize user experience.
- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Identifies critical conversion points and drop off points and optimizes user funnels.
- Collaborates with agencies and other vendor partners.
- Evaluates emerging technologies.
- Provides thought leadership and perspective for adoption where appropriate
- increase an organization’s brand awareness, boost visibility and engagement by planning and creating internet-based content.
- Develop digital marketing strategies by identifying a target market, creating a brand persona and analyzing information about how best to reach a target audience.

Schedule:

- Day shift

Ability to commute/relocate:

- Coimbatore, Tamil Nadu: Reliably commute or planning to relocate before starting work (required)

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 2 years (preferred)

**Speak with the employer**
+91 9865263377

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