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Senior Media Buyer

3 months ago

Mohali district, India Web Cue Full time

Web Cue, a leading digital marketing agency focused on driving measurable success for businesses. We excel in enhancing brand visibility, generating quality leads, and boosting sales through strategic advertising campaigns. By harnessing the power of Google, Facebook, and TikTok, we create impactful campaigns that deliver real results. Our talented team combines creativity with data-driven insights to ensure your business stands out online. At Web Cue, we are committed to propelling your marketing efforts to new heights. Let's connect and achieve your business goals together


Roles & Responsibilities:

  • Knowledge of Facebook Ads Manager & Power Editor
  • Understanding of custom audiences and look alike audiences
  • Ability to generate and install the Facebook pixel.
  • Strong understand of bidding techniques (AutoBid, CPC, CPM)
  • 2-3 years’ experience of managing Facebook& Instagram)
  • Manage and monitor growth by implementing campaign solutions; build campaigns, monitor and optimize for performance and work towards marketing objectives.
  • Expert in creating ads and ad copies
  • Manage the implementation, tracking, and measurement of integrated digital marketing campaigns within the timelines and budgets.
  • Familiarity with A/B and multivariate experiments
  • Should have and previously demonstrated an ability to prioritize and meet deadlines when working on multiple projects with tight deadlines.
  • Experience working with popular social media advertising platforms found in Facebook with E-Commerce products.
  • Religiously track funnel conversion and identify key areas for improvement. Engage with the concerned team to drive engagements and deliver results


Candidate Profile Essential:-

  • 2-3 years of professional experience in managing performance campaigns
  • A self-starter and results-oriented, with an ability to be detail oriented without losing track of the big picture
  • Excellent communication skills with an ability to translate complexity into creative, intuitive campaigns
  • Expert understanding of leading mobile & web analytics tools, marketing automation software & advertising technology in general
  • Excellent analytical, organisational, project management and time management skills.


Job Location: Mohali