Email Marketing Specialist

3 weeks ago

Kozhikode, India mailercloud Full time

Mailercloud

Mailercloud is a UK-based email automation platform that has over 21,000 users from across the world. With its intuitive drag-and-drop editor, advanced automation features, and robust analytics, Mailercloud enables users to design personalized email content, segment their audience, and track the performance of their campaigns in real-time. The platform also offers tools for improving email deliverability, ensuring that your messages reach the right audience at the right time. Ideal for businesses of all sizes, Mailercloud simplifies the process of email marketing, making it more effective and accessible.


Position Overview:

We are seeking a proactive and customer-focused Email Marketing Specialist to join our team. This role is pivotal in building and maintaining strong relationships with our high volume sending clients, understanding their email marketing needs, and ensuring their campaigns achieve optimal results. The ideal candidate will act as the primary point of contact for our clients, addressing their needs, optimizing email campaigns, and ensuring their satisfaction with our services.


Key Responsibilities


1.Client Interaction:

  • Serve as the primary contact for assigned high volume sending clients, maintaining day-to-day communication.
  • Understand and analyze client goals, challenges, and requirements to provide tailored email marketing solutions.
  • Regularly provide updates and gather feedback to ensure client satisfaction and retention


2.Campaign Management:


  • Assist clients in drafting, reviewing, and optimizing email marketing campaigns, ensuring alignment with best practices.
  • Conduct content reviews for grammar, clarity, and effectiveness to improve engagement rates.
  • Analyze campaign performance metrics (open rates, click-through rates, conversions) and recommend actionable improvements.


3.Issue Resolution:

  • Proactively identify and troubleshoot campaign-related issues, ensuring quick resolution to minimize client disruption.
  • Collaborate with internal teams to address technical concerns, deliverability issues, or other challenges.


4.Optimization & Best Practices:

  • Stay updated on email marketing trends and platform best practices to provide informed guidance to clients.
  • Share insights and suggest improvements for ongoing client campaigns based on analysis and industry standards.


5. Reporting & Analysis:

  • Prepare detailed reports on campaign performance and deliverability for client review.
  • Use logical and analytical skills to interpret data and provide actionable recommendations to clients.

6.Collaboration:


  • Work closely with Mailercloud’s product and customer success teams to align strategies and resolve client challenges.
  • Share learnings and case studies with the broader team to enhance client success across the board.


Key Skills & Qualifications


  • Fluency in English (written and spoken): Exceptional communication and interpersonal skills to engage effectively with clients.
  • Content Review Skills: Strong command of writing and editing to ensure the quality of email content.
  • Analytical and Logical Reasoning: Ability to interpret campaign data, identify trends, and make data-driven recommendations.
  • Email Marketing Expertise: Familiarity with email marketing platforms, campaign management, and optimization techniques.
  • Problem-Solving Skills: Ability to diagnose and resolve campaign or deliverability issues.
  • Technical Aptitude: Basic understanding of email deliverability, spam filters, and performance tracking tools.
  • Customer Service Orientation: Commitment to client success and satisfaction through attentive support.


What We Offer:

·         Competitive salary and benefits package.

·         Opportunities for professional development and career growth.

·         A dynamic and collaborative work environment.

·         Access to the latest tools and technology in the industry.


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