Social Media

3 weeks ago

India Zafify Ltd Full time

About the job


Role Description

This is a full-time, on-site role for a Social Media Specialist located in India. The Social Media Specialist will be responsible for managing and creating content for various social media platforms, developing social media strategies, and conducting social media marketing campaigns. The role also includes engaging with the community, analyzing social media metrics, and collaborating with other teams to enhance the company's social media presence.


Qualifications


KEY RESPONSIBILITIES

  • Develop and execute effective social media strategies aligned with client goals and brand tone.
  • Create detailed monthly content calendars with planned posts, formats, and captions across platforms.
  • Plan and manage social media posting across Instagram, Facebook, LinkedIn, and other relevant platforms.
  • Build moodboards and creative briefs for content and photoshoots tailored for social media usage.
  • Collaborate with the design and production teams to ensure visual consistency and on-brand storytelling.
  • Analyze and report on content performance using platform analytics and insights; provide actionable recommendations.
  • Overlook day-to-day online reputation management (ORM), including guiding and reviewing the work of the ORM executive.
  • Stay updated on emerging trends, algorithm changes, and new content formats to keep brand communication fresh and engaging.


KEY SKILLS & QUALIFICATIONS

  • 3+ years of experience in social media marketing, preferably in an agency or hospitality/lifestyle brand setting.
  • Strong grasp of social media platforms, content trends, and digital engagement strategies.
  • Excellent communication and copywriting skills with an eye for brand tone and voice.
  • Proficiency in tools like Meta Business Suite, Instagram Insights, LinkedIn Analytics, etc.
  • Experience in creating creative briefs or moodboards for content production.
  • Organized, proactive, and comfortable juggling multiple brands and timelines.
  • Bonus: Familiarity with basic design tools (like Canva or Adobe Suite) and understanding of paid media metrics.

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