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Senior Content Specialist

3 months ago

Mumbai Metropolitan Region, India LTIMindtree Full time

Basic criteria

Experience: 7 to 12 years of writing experience from a tech firm or as a content lead with expertise in business storytelling and writing.

Preferred qualifications: Graduates in any field with knowledge and understanding of the technology landscape and evolving trends.


Role:

Create high-quality, unique, and original content per the brand’s tonality to support marketing campaigns aligned with business goals

Conduct in-depth research on industry-related topics to develop content

Get proper brief through questionnaires before working and independently gather information from subject matter experts

Understand customer journeys and write content meeting the needs of the target audience for drip and nurture campaigns

Creative thinking and writing to develop short and long forms of content

Write content for landing pages, blogs, PoVs, whitepapers, brochures, case studies, video scripts, podcasts, testimonials, client visit collaterals, marketing assets for events, etc.

Develop leadership messages with an authoritative and credible tone of voice for reports, events, etc.

Constantly review and optimize content by tracking performance analytics

Manage vendors and drive deliveries within deadlines

Develop feedback mechanism for marketing initiatives to ensure ROI and continuity of business engagements

We believe that there is no substitute for human creativity in thinking, bringing out nuances on a subject, and thereby writing; however, a candidate should have the basic knowledge to use generative AI


Skills and personality traits:

Exceptionally strong communication skills and proficient in managing stakeholders at diverse levels and supporting their initiatives with compelling content and capability to multi-task projects

Independently capable of supporting campaigns aligned with content strategy and themes for business marketing

Attention to detail and knowhow to differentiate various content requirements

Proven ability to follow brand and content guidelines

Understanding of ethics and integrity with zero tolerance for plagiarism

Should be a team player who can collaborate within the team and with cross-functional teams

Excellent follow-up, time management, and organization skills

Can execute projects end-to-end