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Manager - Business Deposits

3 months ago

India Mashreq Full time

Job Purpose

Manage the P & L for Business Banking Liabilities – balance growth, sales, attrition control, revenue and expenses and track the different metrics to ensure the Business achieves profitable growth round the year

Develop strategic plans to make Mashreq a leading player in Business Banking Liabilities. Develop new products & solutions to strengthen and digitize the liability product proposition with a view to achieving an optimum customer experience.

Process & Operational Control - Ensure that all processes pertaining to BB Liability are always streamlined with adequate controls and Identify opportunities to digitize & automate processes across Onboarding and Service journeys across various channels.

Campaign & Offers –Run campaigns/offers for balance growth, new acquisition, attrition control & activations

Key Result Areas

Proposed business priorities that could help drive the Liabilities business from both NTB as well as Portfolio customers. Interface with Sales Teams and Relationship Managers on an ongoing basis to ensure these teams are aligned to the Business strategy

Analyze penetration of existing products and develop new solutions (either in House Or through external Service Providers) with a view to augment the Liabilities proposition and generate incremental revenue/reduce costs wherever feasible

Structure effective advertising and promotional plans by utilizing the Marketing budget judiciously

Execute Portfolio management initiatives

Work closely with Alternate Channels team & Debit Cards teams for different initiatives pertaining to Business Banking clients to reduce costs and ensure an enhanced customer experience

Work closely with Corporate Banking team to build up CMS (Cash Management Service) proposition for Business Banking clients

Work towards Portfolio management for assigned client set on an ongoing basis with a focus on purging/upgrading/ downgrading customers depending on customer profile and transaction history

Work with BIU team to analyze customer data and propose actionable to enhance product profitability and increase customer stickiness

Execute competition benchmarking to ensure we are market – aligned & identify gaps as required for new product development as well as process improvements

Review the KPIs/ incentive/ points structure for Sales team on an ongoing basis to ensure sourcing of better quality of Liabilities relationships and monitor the sourcing quality

Conceptualize different campaigns for Liabilities business – both for customers as well as for Sales teams - and work with different stakeholders to get the required deliverables executed.

Ensure all compliance related remediation projects are completed on time and with audit readiness at all times. Esnure SOPs are updated at all the times and adhered to in accordance to CPR standard

Has up-to-date knowledge of the business domain and the underlying application architecture + relevant IT landscape and technologies. Knowledgeable on IT opportunities to support business goals. And is able to translate business solutions into working software by collaborating with IT engineers.


Design, maps and improves the performance of Customer Onboarding and Service Journeys through identifying and collecting available CX and data, and translating UX and IT-landscapes.


Operating Environment, Framework and Boundaries, Working Relationships


Work closely with Digital squad, FX, Trade product teams within Business Banking and with CXCG, IT, Sales Governance, Relationship teams, Cards, Operations, BIU, Distribution, Audit, CCAM, Legal, Compliance, F & I and others to ensure new initiatives are introduced on time and required deliverables are met by respective Units


Problem Solving

Facilitate cross-functional teams for process improvements

Resolve concerns with Sales, Operations & other teams to help in achieving financial budgets

Analyze drivers of product profitability and model prospective profitability of new and enhanced offerings

Interface with different stakeholders and address transactional concerns and requirements of Business Banking customers; raise URFs with MIT where required and take initiatives to closure

Identify concerns with existing policies and propose proper and timely solutions

Carrying out independent market intelligence function as an on-going program through-out the year

Ability to identify problems with existing policy and propose solution

Knowledge, Skills and Experience

Graduate with minimum 7+ years of related banking and finance experience

Experience as a Product Owner / Product Manager

Experience in Agile methodologies

Understanding of Liabilities business for SME banking

Knowledge and experience in Cash Management products would help

Strong knowledge of software development lifecycle

Sound knowledge of MS PowerPoint & MS Excel

Knowledge of Flex cube Core Banking platform

Analytical skills to interpret data & make recommendations

Ability to manage and lead cross - functional project teams

Familiarity with bank’s operations, sales and support environments and a strong customer focus

Knowledge of Islamic Banking concepts would help

Excellent communication and presentation skills

Must be a strong collaborator, team player, and individual contributor

Strong analytical and quantitative skills

Demonstrated ability to think both strategically and tactically

Brings a high-energy and passionate outlook to the job and can influence those around them

Able to build a sense of trust and rapport that creates a comfortable & effective workplace

  • Passion for innovation and “can do” attitude