Marketing Lead

2 months ago

Gurugram, India Saras AI Institute Full time

About Us:


Saras AI is the world’s first AI-only higher studies institute based in the United States. We are on a mission to create the most student-centric higher education institution globally, offering degrees exclusively in AI for both students and working professionals. Our founding team comprises industry experts from the US and India, united by a shared vision to make high-quality AI education accessible to everyone, with a personal touch of humanity.


Job Description:


We are looking for a passionate and creative Marketing Lead with 5+ years of experience to join our growing team. You will play a key role in executing our content strategies, enhancing our social media presence, and helping us engage with our AI-focused audience. This is an excellent opportunity for someone with a creator mindset who is eager to gain hands-on experience in a fast-paced environment.


This is an in-office role based out of Gurugram.

Must have B2C experience

Highly preferred candidates from EdTech Industry


Key Responsibilities:

  • Assist in ideating, creating, and publishing content across our social media channels.
  • Collaborate on content plans that align with our broader social, brand, and business objectives.
  • Generate creative, on-brand content that resonates with our target audience and adheres to our tone of voice.
  • Monitor and engage with key social media trends, ensuring our content remains relevant and impactful.
  • Develop compelling copy for social media posts, ensuring excellence in grammar, storytelling, and attention to detail.
  • Analyze and report on content performance, providing insights that help inform future content strategies.
  • Maintain quality control by reviewing content against brand guidelines before publication.
  • Coordinate and manage multiple projects in a fast-paced, dynamic environment.
  • Proactively engage with stakeholders at various levels to ensure alignment with organizational goals.


Desired Skills and Qualifications:

  • A creator mindset with experience generating content from ideation to execution.
  • 5+ years of experience in social media, content creation, or a related field.
  • A solid understanding of social media platforms, algorithms, and audience engagement tactics.
  • Strong copywriting skills with an eye for detail and grammar.
  • Ability to identify and capitalize on emerging social media trends.
  • A data-driven approach to evaluating content performance and applying insights to improve future content.
  • Excellent time management skills and the ability to juggle multiple tasks simultaneously.
  • A proactive and independent work ethic, with the ability to take initiative while adhering to company guidelines.
  • Ability to collaborate effectively with stakeholders from various organizational levels.


Preferred Experience:

  • Previous experience working in social media or content creation roles.
  • Strong familiarity with AI, technology, or education-related content is a plus.
  • Seniority Level
  • Mid-Senior level
  • Industry
  • Higher Education
  • Employment Type
  • Full-time
  • Job Functions
  • Marketing
  • Skills
  • Social Media Marketing
  • Digital Media
  • Digital Marketing
  • Digital

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