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Advertising Account Planner

4 months ago

Mumbai, India Alchemist Marketing & Talent Solutions Full time

Company Description

Alchemist Marketing & Talent Solutions specializes in 360-degree marketing and talent solutions. With over 14 years of experience in brand growth, Alchemist is supported by a national network of offices, including offices in Gurugram, Pune, Chennai, Bangalore, and a in Mumbai. Alchemist has always strived to be a young, innovative company. With expertise in various areas such as Strategy, Communication, CRM, Media Management, Creative Services, Events & Activation, Digital Marketing, Celebrity Management, and Turnkey –Orchestration & IP, we have a dedicated team to develop and deliver tailored solutions.


Experience required: 03 years+


Key Responsibilities:

1. Market Research:

- Conduct in-depth market research to understand consumer behavior, market trends, and competitor strategies.

- Analyze data and insights to identify target demographics, preferences, and opportunities for effective advertising strategies.

2. Audience Analysis:

- Segment target audiences based on demographics, psychographics, and behavior to create detailed audience profiles.

- Use audience insights to tailor messaging and select appropriate media channels for maximum impact.

3. Strategic Planning:

- Collaborate with creative teams, account managers, and clients to develop advertising strategies aligned with brand objectives.

- Define campaign goals, positioning, messaging, and tone to ensure consistency across all communication channels.

4. Media Planning:

- Determine optimal media channels to reach target audiences within budget constraints.

- Select a mix of traditional (TV, radio, print) and digital (social media, online advertising) channels, negotiate media placements, and buy ad space.

5. Campaign Optimization:

- Monitor campaign performance metrics and analyze data to assess effectiveness and ROI.

- Make real-time adjustments such as reallocating budget, refining messaging, or optimizing media placements based on performance insights.

6. Insights and Reporting:

- Compile comprehensive reports summarizing campaign performance, key insights, and actionable recommendations.

- Provide valuable feedback to clients and internal teams for continuous improvement of advertising strategies and results.

Qualifications:

- Bachelor's or Master’s degree in Marketing, Advertising, Communications, or related field.

- Proven experience in advertising planning, market research, and media buying.

- Strong analytical skills with the ability to interpret data and derive actionable insights.

- Excellent communication, collaboration, and presentation skills.

- Proficiency in industry tools and platforms for market research, media planning, and performance analysis.