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Digital Marketing Specialist

2 months ago

Chandigarh, India Totul Consumer Full time
Company Description
We are working on Super App where we provide multiple services in one app. Services like Food delivery, Cab Booking, Home Services, Grocery delivery etc..

Role Description
This is a full-time on-site role for a Digital Marketing Specialist at Totul in Chandigarh. The Digital Marketing Specialist will be responsible for developing, implementing, and managing digital marketing campaigns, conducting market research, and analyzing data to identify and define audience and platform strategies. They will also be in charge of optimizing online ads, social media, and app content to increase brand awareness and drive lead generation.

Qualifications
  • Proven experience in digital marketing, including SEO/SEM, social media advertising, email marketing, and content marketing
  • Knowledge of web analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Strong analytical skills with the ability to interpret data and trends
  • Excellent written and verbal communication skills
  • Experience with A/B testing and other testing methodologies
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Bachelor's degree in Marketing, Digital Technologies, or relevant field
  • Certification in Google AdWords, Google Analytics, or related certifications is a plus