Product Marketing

Job Title: Product Marketing Lending Experience: 10+ yearsIndustry Requirement: Fintech / Global Bank / Lending Experience (Mandatory)Role OverviewWe are seeking a seasoned Product Marketing leader to drive strategic marketing initiatives for our Lending business. This role demands deep expertise in the fintech or banking industry with a strong focus on Lending products across B2B and enterprise segments. The ideal candidate will have a proven track record in developing go-to-market strategies, executing integrated campaigns, driving demand generation, and enabling sales through compelling product narratives and positioning.This leadership role requires a sharp understanding of lending ecosystems, customer behavior, and competitive dynamics. You will collaborate closely with cross-functional teams including product, sales, and executive leadership to ensure our Lending offerings are positioned effectively in global markets and deliver measurable business impact.Key ResponsibilitiesLead marketing strategy and execution for the Lending product portfolio, aligned with business and revenue goals.Develop differentiated messaging and positioning based on market insights and customer segmentation.Create and implement global and regional go-to-market plans that resonate with target audiences.Build and manage integrated marketing campaigns focused on brand positioning, customer acquisition, and engagement.Monitor market trends and competitor activity to refine strategy and stay ahead of industry shifts.Design and execute demand generation programs to drive high-quality leads across target segments.Build marketing assets including brochures, use cases, pitch decks, and competitive battle cards.Partner with sales and pre-sales teams to support deal acceleration through tailored content and messaging.Track, analyze, and optimize marketing performance using KPIs to ensure high ROI and effective lead conversion.Drive content-led marketing initiatives such as whitepapers, blogs, reports, and media articles focused on Lending trends and insights.Collaborate with analyst firms and industry associations to build credibility and enhance visibility.Lead planning and execution of events, webinars, and roundtables to elevate brand presence.Leverage digital channels, PR, and social media to amplify thought leadership and engagement.Mentor and lead a high-performing marketing team, fostering innovation and accountability.Collaborate closely with product, sales, technology, and executive leadership to craft unified marketing strategies.Manage agency relationships and marketing partners to scale execution and innovation.Required Skills & Qualifications10+ years of experience in product marketing within fintech or global banking, with a clear focus on Lending.In-depth understanding of B2B marketing within lending ecosystems, including commercial, retail, or embedded finance.Expertise in go-to-market strategy, demand generation, product positioning, and launch planning.Experience working in global markets with knowledge of regional compliance, buyer behavior, and competitive positioning.Marketing Execution & Demand GenerationStrong background in integrated campaign planning and execution across digital, content, and event channels.Proficient in marketing automation tools such as HubSpot, Salesforce, Google Analytics, LinkedIn Campaign Manager, etc.Adept at using data and insights to drive decision-making and campaign optimization.Proven ability to lead, influence, and collaborate with cross-functional teams and senior stakeholders.Excellent written and verbal communication skills with the ability to craft compelling narratives.Self-driven, strategic thinker with strong problem-solving and project management capabilities.Comfortable operating in a fast-paced, matrixed, and outcome-driven environment.Willingness to travel for business engagements, conferences, and stakeholder meetings.Educational QualificationsBachelors or Masters degree in Marketing, Business, Communications, or a related field.