Social Media Manager

4 weeks ago

Bengaluru, India Talescope Full time

Job Description:

We are seeking a dynamic and experienced Social Media Manager for an Institute. The ideal candidate will have 3-5 years of experience in social media management, preferably within the education sector. As the Social Media Manager, you will be responsible for developing and implementing social media strategies to enhance the online presence, engage with the audience, and promote the educational offerings.


Key Responsibilities:

  • Develop and execute comprehensive social media strategies to increase brand awareness, engagement, and traffic to our client's digital platforms.
  • Create and curate engaging content for various social media channels, including but not limited to Facebook, Twitter, Instagram, LinkedIn, and YouTube.
  • Manage day-to-day activities on social media platforms, including content creation, scheduling, monitoring, and community management.
  • Collaborate with internal teams to ensure social media content aligns with the institute's goals, messaging, and branding guidelines.
  • Analyze social media metrics and performance data to track the effectiveness of campaigns, identify trends, and make data-driven recommendations for optimization.
  • Stay up-to-date with the latest trends and best practices in social media, education, and digital marketing to continuously improve our strategies and tactics.
  • Monitor online conversations and respond to inquiries, comments, and messages in a timely and professional manner.
  • Manage social media advertising campaigns, including budget allocation, targeting, ad creative development, and performance tracking.


Requirements:

  • Bachelor's degree in Marketing, Communications, Journalism, or related field.
  • 2-4 years of proven experience in social media management, preferably in the education sector.
  • Strong understanding of social media platforms, tools, and analytics.
  • Excellent written and verbal communication skills, with the ability to create engaging and compelling content.
  • Creative thinker with a passion for storytelling and visual content creation.
  • Ability to work independently, prioritize tasks, and manage multiple projects simultaneously.
  • Strong analytical skills and the ability to interpret data to drive decision-making.
  • A proactive and results-driven mindset with a commitment to delivering high-quality work.

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