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CRO Specialist

2 months ago

India Upbott Consulting Full time

Job Description


As a Conversion Rate Optimization (CRO) Specialist, you will be responsible for improving the effectiveness of our eCommerce websites through data-driven strategies. Your role involves analyzing user behavior, identifying conversion barriers, and implementing solutions to enhance purchase rates. You will work as a freelancer on US-based or international projects, leveraging your expertise in CRO to drive measurable improvements.


Roles and Responsibilities

  • Conduct thorough analyses of website performance to identify conversion barriers and opportunities.
  • Implement and manage A/B testing, multivariate testing, and other CRO methodologies.
  • Analyze data from various sources, including Google Analytics, heatmaps, and user session recordings.
  • Develop and execute strategies to optimize the user experience and drive eCommerce purchase rates.
  • Collaborate with web developers and designers to implement optimization strategies and changes.
  • Create and maintain detailed reports on conversion metrics and testing results.
  • Utilize tools such as Optimizely, Hotjar, Crazy Egg, or similar to gather insights and drive improvements.
  • Apply data-driven decision-making to enhance user experience and drive higher conversion rates.
  • Map customer journeys and analyze user behavior to refine strategies and address conversion issues.
  • Manage stakeholder expectations and communicate findings and recommendations effectively.
  • Stay updated with the latest trends and best practices in CRO to continuously improve strategies.


Requirements & Skills

  • Proven experience in Conversion Rate Optimization, particularly for eCommerce websites.
  • Strong analytical skills with experience in data analysis and using tools like Google Analytics, Adobe Analytics, and similar platforms.
  • Familiarity with CRO tools such as Optimizely, Hotjar, Crazy Egg, or Google Optimize.
  • Experience handling US-based or international eCommerce projects, with a focus on non-Indian markets.
  • Knowledge of website analytics, A/B testing, multivariate testing, and user behavior analysis.
  • Ability to create and manage detailed reports and communicate insights effectively.
  • Proficiency in using sheets and mapping tools for data analysis.
  • Experience with personalization and targeting strategies to improve conversion rates.
  • Basic knowledge of technical SEO and its impact on conversion rates.
  • Strong understanding of the marketing funnel and how CRO strategies fit into different stages.
  • Excellent stakeholder management skills and experience in presenting findings to diverse audiences.
  • Continuous learning mindset to stay abreast of the latest CRO trends and best practices.


About Company

Upbott Consulting Private Limited is a modern boutique eCommerce technology and marketing consulting company serving B2B and B2C eCommerce businesses in the US and UK. Established in 2017, we have rapidly grown and expanded our expertise into strategic marketing consulting. Our team consists of seasoned eCommerce professionals dedicated to solving complex challenges and delivering high-quality, long-term success for our clients. We are looking for talented, self-motivated professionals who bring out-of-the-box thinking and a commitment to excellence.


If you have the zeal and potential to work with us, we look forward to working with you Drop us a line with your resume at varsha@upbott.com