Growth Marketer

2 months ago

Bengaluru, India Zomentum Full time

About Zomentum:

Zomentum is a Partner Ecosystem Management platform that enables SaaS companies and channel partners to win more, together. Zomentum nurtures a strong, trusted Partner Ecosystem, revolutionizing the SaaS selling process.

FOR PARTNERS: Zomentum reduces complexity of the sales, quoting & billing process, eliminating numerous tools with one modern platform built for the

Partners.

FOR SAAS VENDORS: Zomentum enables B2B SaaS vendors to grow partnerships into a major acquisition channel by integrating channel partner GTM motion into their existing sales motion.

With this, SaaS vendors get revenue visibility and predictability from partnerships and become a vendor of choice for the partners. Partners save their time by automating workflows and maximizing their profits


Achievements:

1. Investment - In February 2021, Zomentum raised $13 million in Series A funding from leading investors, including Accel Partners, Elevation Capital.

Total funding raised is $17 million.


2. Awards & Recognition - Zomentum's Revenue Platform has not only garnered the support of the investment community, but it is also quickly becoming a channel partner’s favorite, earning a range of accolades from channel partners, including:


  • Traxcn Emerging Startups 2024
  • Category Leader, Channel Program 2023
  • Top 10 Vendors of the year - ASCII Cup 2022
  • Best Revenue Booster award - The20 Vision Conference 2022
  • CRN’s 10 Hottest SaaS startup of 2022
  • The ChannelPro Network Readers' Choice Award for Best Sales and Marketing Automation 2021
  • Best Solution Presentation 2021 by The ASCII Group community of independent North American IT MSPs, VARs and solution providers
  • Best Market Opportunity 2021 by The ASCII Group
  • Most Innovative Solution 2020 by The ASCII Group
  • 2021 ASCII Cup Vendor of the Year

3. Acquisition - To bolster platform functionality and further expand its European presence, the company has acquired Belgium-based Goolash, a billing reconciliation tool that captures lost revenue from unsynced client licenses.


Team

Founders:


  • Shruti Ghatge (CEO): ex-Accel, Exfinity Venture and Credit Suisse￨ IIT Kharagpur
  • Rahil Shah (CTO): ex-Twitter, Rubrik￨IIT Bombay

Core Team:


  • Strong product and tech team with experience across reputed tech organizations (Adobe, Freshworks, Microsoft, Chargebee)
  • Experienced business team (Linkedin, Browserstack, Chargebee) from top universities (ISB, University of Michigan, BITS Pilani)
  • Industry veterans and ex-channel partners based out of USA, UK and Europe

As a Growth marketer you will be responsible for growing the traffic and converting leads into demos by conducting various demand generation activities and experiments. This role reports directly to the CEO.

Roles & Responsibilities

  • Develop and execute short and long term multi channel marketing campaigns to drive leads and sales pipeline across various products
  • Monitor and optimize paid and organic marketing campaigns by analyzing and building performance reports
  • Work closely with Product Marketing to develop customer personas and identify their buying preferences to craft targeted marketing campaigns
  • Work closely with content marketers, marketing operations, design and product teams to enhance strategies and build effective programs
  • Set and manage marketing budgets and resources thereby ensuring cost-effective customer acquisition

Qualifications

  • Bias towards action
  • MBA/PGP from Tier 1 universities (IIM-A/B/C/L, FMS, ISB) required (Must have)
  • 4+ years of experience marketing tech products
  • Startup experience mandatory
  • Experience running digital marketing, PPC, and outbound marketing campaigns preferred
  • Experience working with marketing automation tools such as Hubspot CRM good to have
  • Deep understanding of demand generation metrics and utilizing online analytics platforms
  • Stellar communication skills
  • Ambitious, Hunger to grow and be part of an early stage startup


Benefits/Perks

  • People-centric culture, Great Place to Work certified
  • Saturdays and Sundays off, enjoy your weekend off with your friends and family
  • Health Insurance coverage for you and your family
  • No fixed hours, get the work done philosophy
  • Location: Bengaluru office

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