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Manager - Social Media Ads Specialist (Google/Meta)

3 months ago

Bengaluru, India Bajaj Finserv Full time

JOB PURPOSE The purpose of hiring a Google Ads and Influencer Specialist is to strategically leverage Google Ads platforms and influencer partnerships to drive brand visibility, engagement, and conversion for the company's products or services. This role aims to maximize the effectiveness of advertising campaigns across Google's ecosystem while harnessing the power of influencer marketing to reach and resonate with target audiences. By combining expertise in Google Ads management with influencer relationship building, the specialist will play a pivotal role in optimizing marketing efforts and achieving business growth objectives.

PRINCIPAL ACCOUNTABILITIES • Designing comprehensive advertising strategies that align with business objectives, target audience demographics, and market trends, integrating both Google Ads and influencer marketing channels. • Creating, implementing, and optimizing Google Ads campaigns across various platforms such as Google Search, Display Network, and YouTube to maximize reach, engagement, and conversion. • Identifying, establishing, and nurturing relationships with relevant influencers and content creators to leverage their reach and credibility in promoting the company's products or services. • Collaborating with influencers and content creators to develop authentic and engaging content that resonates with their audience while aligning with the brand's messaging and objectives. • Strategically allocating advertising budgets across Google Ads and influencer marketing initiatives to achieve desired performance metrics. Head (Social Commerce - Digital Platforms) Senior Lead - Media (Social Commerce -Digital Platforms) Unit Manager -(META) (Social Commerce -Digital Platforms) Cluster Manager - Google Ads and Influencer (Social Commerce -Digital Platforms)

• Monitoring the performance of advertising campaigns and influencer partnerships, analyzing key metrics such as click-through rates, conversion rates, and engagement levels, and making data-driven optimizations to improve campaign effectiveness. • Ensuring compliance with advertising regulations, platform policies, and ethical guidelines in all advertising and influencer marketing activities. • Providing regular reports and insights to stakeholders, summarizing campaign performance, key learnings, and recommendations for future optimizations and strategies.


Qualifications

1. Masters or bachelor’s degree in Marketing or a related field.

2. 6-9 years of experience as a Social Media Specialist or similar role.

3. Plan and execute digital advertising campaigns on Google platforms, including ad creation, targeting, monitoring, and optimization.

4. Experience in developing and managing marketing campaigns.

5. Data-driven and proven ability to analyze data for insights through Google ads and other Third-Party Apps (Google Analytics).

6. Excellent communication skills and ability to work collaboratively in a team environment