Performance Marketer

4 weeks ago

Mumbai, India Aromatan Brands Private Limited Full time
About Aromatan Brands:

Aromatan Brands is a fast-growing, global house of perfumery brands, dedicated to creating unique, high-quality products that captivate the senses. Our portfolio of brands caters to a diverse international audience, blending tradition with modern trends. We operate in an entrepreneurial culture where every team member is empowered to take ownership and make impactful decisions. We are looking for an experienced and motivated Performance Marketer to join our team and help drive growth across multiple markets.


Role Overview:

As a Performance Marketer at Aromatan Brands, you will play a pivotal role in executing digital media buying strategies with a strong focus on Meta platforms (Facebook, Instagram). You will be responsible for managing paid media campaigns across multiple brands and markets, driving performance, and contributing to the growth of our global brand portfolio. This is a high-impact role for an ambitious individual who thrives in a fast-paced environment and is eager to make a significant impact on our growth journey.


Key Responsibilities:
  1. Digital Media Buying:
  • Develop and execute paid media strategies on Meta platforms (Facebook, Instagram) for multiple brands across diverse international markets.
  • Optimize ad spend to maximize ROI, focusing on metrics like ROAS, CTR, CPC, and conversion rates.
  • Manage end-to-end campaign processes, including planning, setup, execution, and reporting.
  1. Campaign Management and Optimization:
  • Continuously monitor campaign performance, making data-driven adjustments to improve efficiency and achieve KPIs.
  • Implement A/B testing to refine targeting, creative, and bidding strategies to maximize results.
  • Analyze campaign data and performance metrics, identifying opportunities for growth and optimization.
  1. Brand and Outcome Ownership:
  • Take full ownership of campaign performance and brand outcomes, ensuring alignment with brand goals and business objectives.
  • Work closely with cross-functional teams (e.g., Brand, Creative, Analytics) to support cohesive brand messaging and campaign execution.
  1. Multi-Country Campaign Execution:
  • Execute and manage campaigns in a multi-country environment, understanding regional nuances, consumer behavior, and market dynamics.
  • Adapt digital marketing strategies to meet the needs of various markets while maintaining brand consistency across regions.
  1. Market Research and Trends:
  • Stay up-to-date with industry trends, Meta platform updates, and best practices in digital marketing and media buying.
  • Conduct competitor analysis to identify new opportunities and areas for improvement.


Qualifications:
  • Experience: 3-4 years of experience in digital marketing with a strong focus on paid media buying, particularly on Meta (Facebook, Instagram).
  • Expertise: Proven track record in managing and optimizing performance marketing campaigns across multiple brands and markets.
  • Analytical Skills: Highly proficient in campaign analysis, performance tracking, and data-driven decision-making.
  • Entrepreneurial Mindset: A proactive, self-starter attitude with a willingness to take ownership and drive results in a dynamic, entrepreneurial environment.
  • Communication Skills: Strong verbal and written communication skills, with the ability to present campaign insights clearly.
  • Multi-Country Experience: Experience executing campaigns in a multi-country environment, understanding the nuances of different markets.


Why Join Aromatan Brands?
  • Global Exposure: Work with a diverse portfolio of brands and gain experience in international markets.
  • Entrepreneurial Culture: Be part of a fast-paced, results-driven team where your ideas and contributions are valued.
  • Professional Growth: Opportunities for career advancement and continuous learning in the dynamic perfumery and personal care industry.


If you are an ambitious and driven performance marketer looking for an exciting challenge, we would love to hear from you. Join us at Aromatan Brands and help us build globally recognized brands in the perfumery and personal care space.

Apply Now and be part of our growth journey

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