Performance Marketer Manager

3 weeks ago

Saket, India Cielo eCommerce Private Limited Full time

Position: Performance Marketer Manager

Experience: 6+ Years in Digital Marketing

Location: Delhi

Employment Type: Full-Time

Reports to: Head of Business


Job Overview:

We are seeking a highly skilled and experienced Performance Marketer with over 6+ years of hands-on experience in the digital marketing domain. The ideal candidate will be an expert in driving ROI-focused campaigns across various digital channels, including Meta Ads, Google Ads, PPC, AMS and Email Marketing. You will play a crucial role in designing, executing, and optimizing marketing strategies that drive user acquisition, engagement, and retention, while maximizing return on investment.


Key Responsibilities:

  • Campaign Strategy & Execution:
  • Develop, implement, and manage performance marketing campaigns across Meta Ads (Facebook, Instagram), Google Ads, AMS and PPC channels.
  • Execute email marketing campaigns, including segmentation, targeting, and performance analysis.
  • Collaborate with creative and content teams to create compelling ad copy, visuals, and landing pages optimized for conversions.
  • Performance Optimization:
  • Monitor and analyse campaign performance metrics, such as CTR, CPC, CPA, ROAS, and conversion rates.
  • Continuously optimize campaigns by adjusting bids, targeting, ad creatives, and landing pages to improve performance and achieve KPIs.
  • Conduct A/B testing to identify the most effective strategies and tactics.
  • Budget Management:
  • Manage and allocate budgets across various channels to maximize ROI.
  • Ensure campaigns are delivered within budget and on time, while meeting performance goals.
  • Analytics & Reporting:
  • Utilize analytics tools (Google Analytics, Meta Business Suite, etc.) to track and report on campaign performance.
  • Provide detailed reports and insights to stakeholders on campaign performance, including recommendations for improvement.
  • Stay updated with the latest industry trends, algorithm changes, and best practices to ensure campaigns remain effective and compliant.
  • Collaboration:
  • Work closely with cross-functional teams, including content, design, product, and sales, to align marketing strategies with overall business objectives.
  • Coordinate with external agencies and vendors as needed to supplement in-house capabilities.


Qualifications:


  • Experience: 6+ years of experience in digital marketing with a strong focus on performance marketing.


  • Technical Skills:
  • Proficiency in Meta Ads Manager (Facebook, Instagram), Google Ads, AMS and PPC campaign management.
  • Expertise in email marketing platforms
  • Strong understanding of conversion rate optimization (CRO) and user journey mapping.
  • Experience with analytics tools like Google Analytics, and ability to interpret data to drive insights.
  • Soft Skills:
  • Excellent analytical and problem-solving skills.
  • Strong communication and presentation skills.
  • Ability to work independently and as part of a team in a fast-paced environment.
  • Strong project management skills with the ability to handle multiple tasks and deadlines.


Preferred Qualifications:

  • Experience in managing large/small-scale budgets with a proven track record of delivering strong ROI.
  • Certification in Google Ads, Meta Blueprint, or similar platforms.
  • Experience in managing affiliate marketing programs.


What We Offer:

  • Competitive salary and performance-based bonuses.
  • Opportunity to work with a dynamic and innovative team.
  • Professional development and growth opportunities.
  • Flexible working environment.


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