UI/UX Leader

3 weeks ago

Bengaluru North, India Decathlon Sports India Full time

Digital UX/UI Design Leader

MY JOB

The UX/UI Design Leader will play a pivotal role in shaping the visual and interactive design of our digital platforms. You will build and lead a talented team of UX and UI designers to create user-centered and high-performing digital experiences that enhance user engagement, satisfaction, and conversion rates.


You are a key contributor for the digital user experience and growth of online business for India and oversee various phases of the team's design process: research, conception, development and execution while ensuring the team is in the best conditions to meet expectations and objectives.


  • Owns the user experience on the website and Mobile App to provide the best in class experience for our online users.


  • Owns the design strategies, framework, tools and governance for the Indian website and Mobile App in line with the local user needs and the Decathlon United Design Framework


  • Responsible for complete digital experience from the user research phase, design to the delivery of the mock-ups


  • Co-own the A/B testing strategy to run multiple usability tests on our online platforms and identify the quick wins through a data driven approach


MY RESPONSIBILITIES:

Responsibility 1

  • Understand the company's design vision, how your team fits into it, and translate it into relevant objectives.
  • Communicate as much as possible about the "why" rather than the "what."
  • Develop and execute the overall design strategy for our website and mobile App, ensuring alignment with business objectives and user needs
  • Co-create a roadmap with the product team and ensure its adoption.
  • Work closely with product leaders and tech to break silos and deliver meaningful new features or products.
  • Define and monitor relevant KPIs, capable of monitoring them over time to ensure the validity of the solutions proposed by your team.
  • Stay up-to-date with industry trends, emerging technologies, and design tools to drive innovation and improve the digital user experience.


Skills Related to Responsibility 1

  • Deploy the OKRs methodology.
  • Establish a design vision.
  • Strategic thinking
  • Understanding of Product Management and IT.
  • Functional Management
  • Market Research and benchmarking


Responsibility 2

  • Ensure that each feature your team works on is delivered on time with the highest level of quality possible.
  • Translate the product roadmap into a design roadmap for your team.
  • Co-create new agile operational models and implement them, helping to facilitate delivery quality during design rituals (Design review, Design retro, etc.).
  • Improve overall design quality by defining standards, processes, and templates with other Managers and Principals and training your team to learn them.


Skills Related to Responsibility 2

  • Backlog management and prioritization.
  • Roadmap definition.
  • Co-defining Product/User Experience Design.
  • Autonomy


Responsibility 3

  • Recruit, lead and inspire a team of UX and UI designers.
  • Mentor your team members and create a pleasant and conducive learning environment.
  • Identify and onboard external partner agencies as per the need of the project and the team.
  • Foster a collaborative and innovative work environment.
  • Enable your team members to evolve and help create a strong internal and external network.
  • Promote the design culture within and outside the company: write blog articles, organize and speak at conferences, represent Decathlon at major events.
  • Implement personalized career development plans for each member and support them in their evolution.


Skills Related to Responsibility 3

  • Product Design framework.
  • Rituals and organization.
  • Human Management
  • Leadership
  • Project Building
  • Collaboration/Networking
  • Vendor Onboarding + Management


Responsibility 4

  • Assist in the implementation of the Design system and other design standards within your scope.
  • Advocate for a user-centric design approach, conducting user research, usability testing, and translating insights into design improvements.
  • Create interactive prototypes to demonstrate design concepts and facilitate team and stakeholder discussions.
  • Synchronize with other Product Designer Managers to identify cross-team improvements and issues.
  • Develop internal relationships with various stakeholders in different Business Units.
  • Participate in community expertise activities.


Skills Related to Responsibility 4

  • Knowledge of DesignOps and Design System.
  • Co-creation and synchronization rituals with Managers
  • Verbal communication
  • Persuasion
  • Results-oriented


MY KEY DELIVERABLES

  • UX Revamp for App and Website
  • Decathlon United Vitamin Design System adoption in India
  • Digital Delighted Customers
  • Conversion
  • Click Through Rate
  • Bounce Rate
  • Web Vitals / App performances
  • A/B Tests
  • Time to Market / Productivity of Design Team
  • Digital TO Growth
  • Potential Leaders developed


PRE-REQUISITES:

  • 10+ years in Ecom in UX / UI
  • 7 years in UX research
  • 5 years of Leadership & Mentorship


Regular Interactions

  • Product Managers
  • Engineering Managers
  • Product Designers
  • E-commerce Leader
  • Business Teams
  • CX/UHC Teams
  • Users
  • Agencies

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