Email Marketing Specialist

2 weeks ago

Hyderabad, India Good Health Company Full time

Job description of Email Marketing Specialist

Good Health Company

Hyderabad


Responsibilities:

· Collaborate with the marketing team to create engaging and relevant email content that

aligns with the company's brand and marketing objectives.

· Assist in the end-to-end execution of email campaigns, including building and testing email

templates, managing distribution lists, and scheduling sends.

· Help in segmenting the email database based on audience preferences, demographics, and

behavior to deliver targeted and personalized messages.

· Conduct A/B tests on subject lines, content, and design elements to optimize email

performance and enhance open and click-through rates.

· Analyze email campaign metrics and provide insights to improve future campaigns,

focusing on key performance indicators (KPIs) such as conversion rates and ROI.

· Ensure the accuracy and hygiene of the email database, performing regular data cleansing

and list segmentation.

· Stay updated with email marketing best practices and ensure compliance with relevant

email regulations and data protection laws.

· Support implementing and maintaining email automation workflows, nurturing leads, and

enhancing customer engagement.

· Coordinate with cross-functional teams, including design and content teams, to ensure

seamless execution of email campaigns.

· Prepare regular reports on email campaign performance and present findings to the

marketing team, identifying areas for improvement.


Requirements:

· Bachelor's degree in Marketing, Communications, or a related field.

· 2 years of experience in email marketing or related digital marketing roles

· Strong understanding of email marketing principles, best practices, and industry trends.

· Familiarity with email marketing platforms and tools (e.g., Mailchimp, HubSpot, etc.).

· Proficiency in analyzing email metrics and interpreting data to drive actionable insights.

· Excellent written and verbal communication skills with a keen eye for detail.

· Basic HTML and CSS knowledge for email template customization is a plus.

· Ability to manage multiple tasks and meet deadlines in a fast-paced environment.

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