Business Analyst

3 weeks ago

Bengaluru, India GIVA Full time

GIVA (www.giva.co) is a venture-backed company that creates luxurious yet affordable silver jewelry for Men/women. We're looking to add more smart folks to our team who can put their heads down and solve a few interesting challenges as we scale our business.


Job Description - Business Analyst (Retention) (Freshers/Experienced (Maximum 2 Yrs))

For Freshers - Salary BEST in the industry


We are seeking a highly motivated and dynamic Business Analyst (Retention) to join our

team. As a Business Analyst, you will play a crucial role in supporting our marketing efforts

and contributing to the success of our organization.


Key Responsibilities:


● Net Promoter Score Analysis: Prepare detailed weekly/ monthly reports and presentations

to communicate the NPS issues. Root cause analysis, NPS benchmarking, Trend analysis,

Closing the loop with relevant stakeholders.


● Market Research: Conduct market research to stay updated on industry trends, competitor

activities, and consumer behaviour. Utilise research findings to propose innovative marketing

strategies.


● Performance Analysis: Monitor the effectiveness of CRM initiatives by analyzing key

performance indicators (KPIs) and providing actionable insights. Use data-driven

approaches to identify trends, opportunities, and areas for improvement.


● Customer Retention CRM Activities: Collaborate with the marketing team to execute and

manage various CRM campaigns. This includes SMS, WhatsApp, email marketing, app

notifications, customer segmentation, etc.


● Campaign Performance Reporting: Prepare detailed reports and presentations to

communicate the performance and impact of CRM activities to the marketing and

management teams. Publish weekly, and monthly reports.


Skills and Qualifications:


● Bachelor's degree


● Analytical & Logical Thinking: Strong analytical & logical skills to interpret data and derive

valuable insights. Ability to connect data points and propose data-driven recommendations.

● Numerical Proficiency: Comfortable working with numbers and proficiency in data analysis

tools, such as Excel, Google Analytics, or similar software.

● Adaptability: Ability to adapt quickly to changing marketing trends and technology

advancements.

● Detail-oriented: Attentive to detail, ensuring accuracy in data management and reporting.

● Team Player: Strong collaborative skills and a positive attitude to work effectively in a

team-based environment. Willingness to learn

Hiring based on Assignment Valuation (Please find the assignment below)


GIVA MARKETING ASSOCIATE ASSIGNMENT


1. An ant climbs a well in such a way that during the day, it climbs 3 feet, and

during the night, it slips by 2 feet. If the depth of the well is 20 feet, how long

will it take for the ant to climb up the entire well?


2. Which city are you from? Estimate the number of cars in your city.


3. Which Indian D2C brand do you like to follow for its marketing activities and

why? Answer only from the perspective of app notifications and/or email

marketing.


4. Nine people P, Q, R, S, T, U, V, W, X are watching a movie in a theatre sitting

in a row facing North. Q is at one end of the row. W is seated adjacent to both

U and V. R is to the immediate right of S and at the third place to the right of T.

P is immediately to the left of U. U is at the third place to the left of Q. Find out

what is the possible arrangement?


Interested candidates Complete the assignment and share updated CV to

ajjiith@giva.co

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