Business Analyst
3 weeks ago
Position - Business Analyst
Skills - (GA4 Understanding, PowerBI, and SQL knowledge, Python is Good to have, Campaign-related knowledge, Exposure of Digital marketing / Analytics)
Experience required - 3-7 years
Location - Bangalore
- A business analyst is a professional who plays a crucial role in identifying business needs and determining solutions to business problems.
- Their primary responsibility is to analyze an organization's processes, systems, and structures to improve efficiency, productivity, and profitability. Here's a detailed job description for a business analyst.
- Bachelor's degree in Business Administration, Management Information Systems, or related field.
- Proven experience as a business analyst or similar role, preferably in a corporate setting.
- Strong analytical skills with the ability to gather, interpret, and analyze complex data.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with stakeholders at all levels.
- Proficiency in business analysis tools and techniques, such as process modeling, data modeling, and requirements elicitation.
- Project management experience, including the ability to prioritize tasks, manage deadlines, and coordinate cross-functional teams.
Google Analytics 4 Understanding :
- Proficiency in navigating and interpreting data in Google Analytics 4 (GA4).
- Ability to set up tracking, analyze user behavior, and measure key metrics related to website or application performance.
- Experience in creating custom reports, segments, and goals to address business objectives.
PowerBI :
- Strong proficiency in using PowerBI for data visualization and analysis.
- Ability to create interactive dashboards and reports that provide actionable insights to stakeholders.
- Experience in connecting to various data sources, transforming data, and designing visually appealing visualizations.
SQL Knowledge :
- Solid understanding of SQL (Structured Query Language) for querying and manipulating data.
- Proficiency in writing complex SQL queries to extract, transform, and analyze data from relational databases.
- Experience in optimizing queries for performance and efficiency.
Python (Good to Have) :
- Familiarity with Python programming language for data analysis and automation.
- Ability to use Python libraries such as Pandas, NumPy, and Matplotlib for data manipulation, analysis, and visualization.
- Experience in developing scripts or tools to streamline data processing tasks is a plus.
Campaign-related Knowledge :
- Understanding of marketing campaigns and their key components, including campaign planning, execution, and measurement.
- Ability to analyze campaign performance metrics and derive insights to optimize future campaigns.
- Experience in tracking and measuring campaign effectiveness across various channels
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