Youtube Media Manager

2 weeks ago

Thane, India Plum Full time

Position: YouTube Channel Manager



About the Company



Born in 2013, Plum is a leading, 100% vegan, cruelty-free & non-toxic beauty brand with a strong portfolio in skincare, hair care, personal care, and makeup. The brand is driven by a strong leadership & investor team focused on building value for - People, the Planet, and Profit-sharing participants. With over 150 SKUs, Plum has steadily built its customer base on both online and offline platforms. In addition to being among the top new-age beauty brands online, the brand also now has an offline distribution presence at over 225 towns and cities in India. The newest addition to the Plum family is a range of clean, fun bath & body products under the Plum Bodylovin’ range.



About the Role



We are looking for an experienced and creative YouTube Channel Manager to join our dynamic marketing team. The ideal candidate needs to have a deep understanding of YouTube's platform, including content creation, SEO, and data analytics. You will be responsible for managing and building our YouTube channel, ensuring it aligns with our brand’s vision and engages our target audience effectively.



What we offer



  • A vibrant and inclusive work environment.
  • Opportunities for professional growth and development.
  • Competitive salary and benefits package.
  • The chance to be a part of a brand that values creativity, sustainability, and community.



Key Responsibilities



  • Channel Management:
  • Oversee the day-to-day operations of the Plum Goodness YouTube channel.
  • Develop and implement strategies to increase subscribers, views, and engagement.
  • Schedule and publish videos, ensuring timely uploads and consistency in content.


  • Content Creation:
  • Collaborate with the marketing and creative teams to plan and produce engaging video content.
  • Brainstorm new content ideas that resonate with our audience and stay ahead of beauty trends.
  • Ensure all content aligns with Plum Goodness’s brand voice and aesthetic.


  • SEO and Optimization:
  • Implement YouTube SEO best practices to optimize video titles, descriptions, tags, and thumbnails.
  • Stay updated with the latest YouTube algorithms and trends to maximize content reach and performance.


  • Data Analysis:
  • Monitor and analyze channel performance using YouTube Analytics.
  • Provide regular reports on key metrics, including views, watch time, subscriber growth, and engagement.
  • Use data insights to refine content strategies and improve channel performance.


  • Audience Engagement:
  • Engage with viewers through comments, community posts, and live sessions.
  • Foster a sense of community and loyalty among subscribers.
  • Respond to viewer feedback and incorporate it into content planning.




Experience & Qualification



  • Minimum of 3 years of experience managing YouTube channels or similar digital content platforms.
  • In-depth understanding of how content works on YouTube and what drives engagement.
  • Proficiency in reading and interpreting YouTube data and analytics.
  • Strong knowledge of YouTube SEO practices.
  • Creative flair and a strong passion for content creation.
  • Interest in the beauty industry is a plus but not mandatory.



Skills



  • Excellent communication and organizational skills.
  • Ability to work independently and as part of a team.
  • Strong problem-solving skills and attention to detail.



How to apply



Write in at careers@teampureplay.com

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