Vice President

1 month ago

Pune, India Poonawalla Fincorp Full time

Job Description :


Develop and execute PR plan:

  • Align with Corporate PR agency for all external messaging in sync with overall marketing plan.
  • Establish brand proposition in the minds of stakeholders by driving visibility for the brand and its businesses in the media.
  • Plan Stories to influence media and gain higher brand’s share of voice.
  • To design PR strategies for positively leveraging notable developments within organization
  • Encourage, lead, inculcate & Influence others to have PR best practices in the organization.


Leadership Branding:

  • To identify industry trends and pitch stories to drive thought leadership.
  • To craft PR positioning for the brand and guide spokespersons’ interaction with media
  • Event participation & Other speaking opportunities for CXOs
  • Identify, plan and execute selective & suitable sponsorship opportunities to promote brand to the target segment & add to the overall brand presence with the industry peers.


Media Relationship Management:

  • Identify key influencers in PR & media space to influence and build brand’s share of voice
  • To build and maintain excellent connect across English, Regional language, and digital media


Crisis management:

  • Media Interaction guidelines / Training for employees
  • Have relationships with stringers at critical business hubs
  • Strong network to keep eyes on what’s happening
  • Information sharing and advising management with Swift turn around and efforts to mitigate the issue asap.
  • Lead the Social media response management with digital ORM team, own it and resolve the same.
  • Organize Hi tea, media round tables with / Journalists, local influencers to spread positive word about the brand

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