Product Marketing Manager

Found in: Appcast Linkedin IN C2 - 3 weeks ago


Kolkata, India Bandhan Bank Full time

Job Purpose:

  • To drive product uptake by customers through focused Marketing intervention
  • To drive optimum visibility of products at customer touchpoints
  • To ensure product awareness among internal and external audiences


Responsibilities:


  • Develop and own the product marketing roadmap for Credit Card
  • Develop researched product value propositions for quick acceptance of Credit Card in the market
  • Sharpen Credit Card marketing initiatives by consumer research and feedback from frontline staff
  • Maintain market and competitor insights across the industry
  • Work closely with business teams to define and develop detailed product marketing material
  • Plan and execute GTM initiatives in conjunction with the product and sales teams
  • Work with the traditional media team and digital marketing team to develop campaigns for product advertising.


Requirements:


  • Thorough experience in handling products in the BFSI sector, preferably Credit Card.
  • Experience in collaborating with various business verticals to drive product uptake through various channels
  • Experience in translating research findings into actionable product propositions
  • At least a basic understanding of traditional and new media from a product marketing standpoint
  • Ability to understand research output to translate into product concept and communication
  • Deep understanding of the construct of financial products.


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