AppSec Principal Product Marketing Manager

4 weeks ago


India OpsMx Full time

Position:

AppSec - Principal Product Marketing Manager

7+ years in enterprise product marketing for high-tech companies, ideally with experience in enterprise security solutions.


This is a full-time role for a Application Security /DevSecOps Principal Product Marketing Manager. The DevSecOps / AppSec Principal Product Marketing Manager will be responsible for managing and executing product marketing initiatives, including messaging and positioning, market intelligence, content development, and sales enablement. The role will collaborate with cross-functional teams to develop and execute go-to-market strategies, drive product adoption, and ensure customer success. The DevSecOps / Principal AppSec Product Marketing Manager will also work closely with the product management team to understand market trends and customer needs, and to shape the product roadmap.


Qualifications & Key Responsibilities

  • Strong background in product marketing, in the DevSecOps / AppSec domain
  • Develop and refine the product’s messaging and positioning to resonate with target audiences, emphasizing the unique value propositions of the product.
  • Ensure consistent and compelling messaging across all marketing channels and materials.
  • Tailor messaging to various audience segments, including technical and non-technical stakeholders.
  • Excellent communication and presentation skills, with the ability to effectively communicate complex technical concepts to both technical and non-technical audiences
  • Deep understanding of the software delivery lifecycle, DevOps practices, and security best practices
  • Create and manage marketing collateral such as whitepapers, datasheets, case studies, and presentations.
  • Lead content development that communicates the product’s benefits, features, and differentiators.
  • Collaborate with product management to align product marketing strategies with the product roadmap.
  • Develop and execute go-to-market strategies and product launch plans to maximize market impact and product adoption.
  • Work with sales teams to develop sales tools, training, and resources that enhance their ability to sell the product effectively.
  • Strong analytical and problem-solving skills, with the ability to analyze data and make data-driven decisions
  • Ability to work effectively in a fast-paced and dynamic environment, with a high attention to detail
  • Bachelor's degree in marketing, business, or a related field


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