Marketing Manager

3 weeks ago

India SustainoMetric Full time

Role Overview:

We are seeking a talented and driven Marketing Manager with 5+ years of experience to join our team. The Marketing Manager will play a critical role in developing and executing marketing strategies that elevate SustainoMetric’s brand, increase market presence, and drive client engagement in the ESG research space.


Key Responsibilities:

- Marketing Strategy & Planning:

  • Develop and implement comprehensive marketing strategies that align with SustainoMetric’s business goals and ESG mission.
  • Analyze market trends, customer insights, and competitor activities to inform strategy and identify growth opportunities.
  • Lead the planning and execution of marketing campaigns, including digital marketing, content marketing, events, and partnerships.
  • Review content created by the team before taking them live.

- Brand Management:

  • Strengthen and manage the SustainoMetric brand identity, ensuring consistent messaging and visual representation across all channels.
  • Create and oversee the production of marketing materials, including brochures, presentations, client case studies, newsletters, and social media content.

- Digital Marketing & Content Creation:

  • Develop and manage digital marketing initiatives, including SEO/SEM, social media, email marketing, and online advertising.
  • Collaborate with the ESG research team to produce engaging content that resonates with our target audience, including blogs, white papers, case studies, and reports.

- Lead Generation & Client Engagement:

  • Design and implement lead generation strategies to attract new clients and nurture existing relationships.
  • Work closely with the sales team to convert leads into clients, providing marketing support throughout the sales process.
  • Organize and manage events, webinars, and conferences to increase brand awareness and engage with industry stakeholders.

- Analytics & Reporting:

  • Track, analyze, and report on the effectiveness of marketing campaigns, using data to optimize performance and ROI.
  • Monitor key marketing metrics and provide insights and recommendations to senior management.


Qualifications:

  • Bachelor’s degree in marketing, Business, Communications, or a related field. A Master’s degree is a plus.
  • 5+ years of experience in marketing, preferably within the ESG, sustainability, or professional services sectors.
  • Proven experience in developing and executing successful marketing strategies.
  • Strong understanding of digital marketing channels and tools, including social media, email marketing, and analytics platforms.
  • Excellent communication, writing, and content creation skills.
  • Ability to work independently and collaboratively within a team.
  • Proficiency in marketing software and tools, such as CRM systems, email marketing platforms, and design software (e.g., Adobe Creative Suite).


What We Offer:

  • Market-competitive salary package.
  • Flexible working (WFO/WFH).
  • Opportunities for career growth and development in the rapidly evolving ESG sector.
  • A collaborative, inclusive, and purpose-driven work environment.


Join Us:

If you are passionate about marketing and sustainability and have the skills to drive impactful campaigns, we invite you to apply and contribute to our mission of promoting sustainable business practices worldwide.


How to Apply

Interested candidates should submit their resume at careers@sustainometric.com

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