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Marketing Manager

2 months ago

India UPDEED Full time

Job Title: Marketing Manager


Location: Remote (Full time)


About UPDEED:

UPDEED is a dynamic platform dedicated to amplifying social impact by enabling individuals and organisations to create, manage, and promote impactful campaigns. Our mission is to empower change-makers around the world to make a difference in their communities and beyond.


Position Overview:

We are seeking a highly motivated and experienced Marketing Manager to join our team. The Marketing Manager will be responsible for developing and executing marketing strategies to increase brand awareness, drive user engagement, and support the growth of our platform. This role requires a strategic thinker with a passion for social impact and a proven track record in marketing.


Key Responsibilities:


1. Strategic Planning:

   - Develop and implement comprehensive marketing plans to support UPDEED’s growth objectives.

   - Identify target audiences and create tailored marketing campaigns to engage and attract them.

   - Analyze market trends and competitor activities to inform marketing strategies.


2. Campaign Management:

   - Oversee the creation and execution of marketing campaigns across various channels, including digital, social media, email, and content marketing.

   - Collaborate with cross-functional teams to ensure campaign alignment with company goals and messaging.

   - Monitor and analyse campaign performance, providing insights and recommendations for optimization.


3. Content Creation:

   - Develop compelling content that resonates with our target audience, including blog posts, social media updates, email newsletters, and case studies.

   - Work with designers and external agencies to produce high-quality marketing materials.


4. Email Marketing:

   - Plan and execute email marketing campaigns to nurture leads, engage users, and drive conversions.

   - Segment email lists based on user behaviour and demographics to deliver targeted messages.

   - Analyse email campaign performance and optimise for higher open rates, click-through rates, and conversions.


5. Brand Management:

   - Ensure consistent brand messaging and visual identity across all marketing channels.

   - Enhance UPDEED’s brand presence through innovative and impactful marketing initiatives.


6. Community Engagement:

   - Foster and grow an active community of users and supporters.

   - Engage with users on social media and other platforms to build relationships and drive engagement.


7. Analytics and Reporting:

   - Track and report on key marketing metrics to measure the effectiveness of marketing efforts.

   - Use data-driven insights to inform decision-making and improve marketing strategies.


Qualifications:


- Bachelor’s degree in Marketing, Communications, Business, or a related field. Master’s degree is a plus.

- 5+ years of experience in marketing, with a focus on digital marketing, email marketing, and campaign management.

- Proven track record of developing and executing successful marketing strategies.

- Strong understanding of social media platforms, digital marketing tools, and analytics.

- Excellent written and verbal communication skills.

- Creative thinker with the ability to generate innovative marketing ideas.

- Passion for social impact and a commitment to UPDEED’s mission.


Benefits:


- Competitive salary and performance-based incentives.

- Opportunity to make a meaningful impact in the social sector.

- Collaborative and supportive work environment.

- Flexible working hours and remote work options.

- Professional development opportunities.


How to Apply:

Interested candidates can submit their resume and a cover letter explaining why they are a good fit for this role to by 5th September 2024. Please include examples of previous marketing campaigns or projects you have worked on.


Join us at UPDEED and be a part of a team that is making a difference in the world.