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Digital Marketing Associate

5 months ago

Chennai, India Rapyuta Robotics Full time

Rapyuta Robotics, backed by Goldman Sachs, is a robotics company with a mission of making robots more accessible. We are seeking talented and ambitious individuals with a can-do attitude to help revolutionize robotics. We build and operate the world’s first cloud robotics platform. On top of this platform, we have built multiple exciting robotics products such as Automated Warehouse（ASRS: Automated Storage and Retrieval Systems). You will be part of this ASRS team that operates with a mission of marketing our products and nurturing leads with a focus on the North American region.

Job Overview:

  • This position is part of the Acquisition Marketing team and is responsible for digital marketing in the US market.
  • The goal of this position is to drip new MQLs (Marketing Qualified Leads) through digital marketing like Paid, Earned, Owned media management through SEO, SEM and web media management including contents creation on our web site and advertisement
  • This position will report to the Senior Acquisition Marketing Manager.


Individual Roles and Responsibilities

  • Planning and executing Digital marketing with a regular cadence by coordinating with internal teams
  • Data Analysis on SEO and SEM
  • Coordinate with internal and external teams for digital marketing tasks such as
  • Digital marketing strategy creation
  • Running ad campaigns on online channels like social media
  • Collecting and analyzing data using tools like Google Analytics
  • Conversion Rate Optimization
  • Working with external content vendors to prepare Whitepapers, blogs etc.
  • Working with SDR and BDR teams composed of external vendors to generate SAL and SQL
  • Planning and implementation of nurturing seminars, webinars etc.
  • Important KPIs are to increase the exposure of Rapyuta Robotics to those who look for ASRS in the market and online, which generates more active-seeking potential clients.

Requirements

Minimum Qualifications

  • 3+ years of experience in sales and/or marketing
  • A bachelor’s degree in engineering or sales and marketing
  • Strong market research and strategic analysis skills
  • Digital Marketing experiences like SEO, SEM and contents creation
  • Excellent verbal and written communications skills in English to drive international deals
  • Organized, punctual, and strong attention to detail
  • Excellent listening and negotiation skills

Preferred Qualifications

  • MBA in sales and/or marketing
  • Ability to use CRM tools such as Hubspot
  • Sales or Marketing experience in positions such as Sales or Marketing Lead or similar role involving B2B corporate-level experience in 3PL, WMS, supply chain, system integration, and the robotics automation industry


Benefits

  • Competitive salary
  • Global working environment
  • You’ll be working at one of the most advanced robotics companies