Brand Manager

3 weeks ago

Bengaluru, India The Indian Garage Co. Full time

We are on the lookout for a highly creative Brand Manager to become the architect of our brand identity and growth strategy. You'll be the mastermind behind the scenes, wielding the power of strategy and storytelling. Imagine translating groundbreaking ideas into a cohesive brand experience that resonates deeply with our target audience. This is about building brand awareness, managing brand perception, and crafting campaigns that spark conversations and stop the scroll in its tracks. This is not just a marketing role; it's a leadership opportunity to define how the world perceives us and propel us towards industry dominance.


Is this you?

  • You thrive in a fast-paced, collaborative environment fueled by innovation and a shared vision.
  • You translate complex insights into a compelling brand strategy that positions us for success
  • A strategic mastermind with a knack for developing and executing cutting-edge marketing campaigns across all channels
  • You possess an unwavering passion for fashion and a hunger to disrupt the status quo
  • Collaboration is your jam; you crave working with creative folks who can bring your visions to life.
  • You an excellent negotiator, adept at securing the best deals from agencies and partners


What you'll do:

  • Develop and implement a comprehensive brand strategy that aligns with company goals and resonates with target audiences.
  • Conduct market research and competitor analysis to stay ahead of industry trends.
  • Manage the development and execution of creative marketing campaigns across various channels (online, offline, social media).
  • Oversee and collaborate with creative teams (design, copywriting) to ensure brand consistency in all marketing materials.
  • Establish and maintain brand identity through brand voice, messaging, and visual identity.
  • Manage team budgets effectively and allocate resources strategically.
  • Analyze marketing campaign performance and measure ROI.
  • Develop and maintain strong relationships with key partners and influencers.
  • Stay up-to-date on the latest marketing trends and technologies.


Pre-requisites:

  • Bachelor's degree in Marketing, Communications, or a related field (MBA preferred).
  • 6+ years of experience in brand management or a similar marketing role.
  • Proven experience in developing and executing successful marketing campaigns.
  • Strong understanding of consumer behavior and market research principles.
  • Excellent communication, presentation, and interpersonal skills.
  • Ability to manage multiple projects simultaneously and meet deadlines.
  • Proficiency in Microsoft Office Suite and marketing software (e.g., CRM, analytics).
  • A passion for our brand and industry is a plus
  • Collaborative Spirit: A strong ability to work effectively within a creative team to achieve on-time project completion.
  • A passion for our brand and industry is a plus


About us:

Started in 2012 with the aim to bring fast fashion to India, over the last decade, The Indian Garage Co. has become a leading brand in the men’s casual wear space. The growth, especially in the last 3 years, from a 30cr brand to a 300cr+ brand, has been at breakneck speed. Over this period, the brand has become the No. 1 on Ajio (for the last 2 years) and a Top 5 Brand on Myntra. Creating quality products at affordable prices for the Indian customer is our main purpose, and for this, we have launched 2 more brands within the group - Freehand for womenswear and Hardsoda for plus size. Even at this stage, we are just getting started and would love for you to join this rocketship


Location: Bangalore (on-site)


What we offer:

  • Creative freedom like you've never experienced before. This is your canvas, your playground.
  • A competitive salary and benefits package to fuel your creative fire.
  • A culture of ownership and collaboration where your voice matters and your ideas blossom.
  • The chance to be part of something big, something revolutionary, something that will change the face of fashion

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