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Search Arbitrage Google Ads and Native Ads Media Buyer

3 months ago

India Navigaze Group Full time

Google Ads and Native Ads Media Buyer for Search Arbitrage

About the job:

As the Google Ads and Native Ads Media Buyer for Search Arbitrage, you will play a crucial role in managing and optimizing advertising campaigns across Google Ads and native advertising platforms. You will collaborate closely with our marketing, content, and analytics teams to drive traffic, maximize ROI, and ensure campaign effectiveness.

Key Responsibilities:

  • Develop, manage, and optimize Google Ads campaigns for search arbitrage, focusing on bid management, keyword strategies, and performance analysis.
  • Plan, execute, and optimize native advertising campaigns across platforms like Taboola, Outbrain, and others, with a strong emphasis on maximizing revenue and ROI.
  • Conduct thorough keyword research, competitive analysis, and market research to identify new opportunities and improve campaign performance.
  • Create compelling ad copy, creatives, and landing pages that align with campaign goals and resonate with target audiences.
  • Monitor campaign performance, analyze data, and provide regular reports with actionable insights and optimization recommendations.
  • Implement A/B testing and other optimization techniques to continuously improve campaign performance and achieve KPIs.
  • Stay updated with industry trends, changes in Google Ads policies, and best practices in native advertising and search arbitrage.
  • Collaborate effectively with internal teams to ensure seamless execution of campaigns and alignment with overall marketing strategies.

Qualifications:

  • Proven experience as a Media Buyer with expertise in Google Ads and native advertising, particularly in search arbitrage.
  • Strong understanding of Google Ads, including bid management, keyword strategies, and campaign optimization.
  • Proficiency in managing native advertising campaigns across platforms like Taboola, Outbrain, etc., with a focus on maximizing ROI.
  • Excellent analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
  • Creative thinking and the ability to develop engaging ad creatives and effective copy.
  • Strong communication and collaboration skills, with the ability to work effectively in a team environment.
  • Experience with A/B testing, performance optimization techniques, and using analytics tools like Google Analytics.