Public Relations Manager

2 months ago

Bengaluru, India Olyv India (formerly SmartCoin) Full time

Key Responsibilities: (Individual Contributor)


  1. Media Relations:
  • Build and maintain strong relationships with key media outlets, journalists, and influencers. A parallel pipeline of database and relationship management with the journalists to be maintained on Olyv's behalf in addition to the agency’s references.
  • Proactively pitch stories, press releases, and company news to relevant media contacts.
  • Monitor media coverage and manage any crisis communication scenarios effectively.
  1. Content Creation:
  • Create, edit, review and manage written communication materials, including press releases, holding statements, media coverages, articles, pitch notes, Q&As, and more
  • Write compelling award nominations, event submissions, and co-founder profiles that highlight our achievements and vision.
  • Create and manage content for press kits, company bios, and other communication materials.
  • Develop and implement comprehensive B2C and B2B PR strategies to deliver results in accordance with company’s growth phase
  1. Strategic Planning:
  • Collaborate with the marketing and leadership teams to develop and execute a comprehensive PR strategy aligned with business objectives.
  • Identify and leverage PR opportunities to enhance brand visibility and reputation.
  • Execute PR initiatives aligned with key communication pillars across brand positioning, product portfolio, spokesperson profiling, etc
  • Elevate brand perception and drive increased brand recall by maintaining relationships with journalists and media event organizers
  1. Event Management:
  • Support the planning and execution of company events, webinars, leadership podcasts and other PR-related activities.
  • Assist in securing speaking opportunities and media partnerships for events.
  • Benchmark and plan speaking engagements, appearances, conferences, seminars, and industry events.
  1. Awards and Nominations:
  • Research and identify relevant industry awards and events.
  • Craft and submit high-quality nominations that reflect the company's strengths and innovations.
  1. Co-Founder Profiling:
  • Work closely with the co-founders to create and maintain their public profiles.
  • Develop thought leadership content and pitch bylines to relevant media outlets.
  1. Reporting & Analytics:
  • Track and report on PR activities and media coverage.
  • Analyze the effectiveness of PR campaigns and provide insights for improvement.
  1. Agency Liasoning:
  • Manage all liaisons with PR agency as a SPOC, ensuring smooth, efficient and value-driven workflow and output from agency
  • Understand and set quarterly PR objectives in conversation with leadership and cascade goals comprehensively to agency
  • Conduct monthly review meetings with the agency partners in order to assess the performance and mandates

Key Personal Attributes

  • A quick thinker with strong spoken skills as well as proficiency in commercial negotiations
  • Excellent media and journalist relations
  • A team player who can provide independent thought and candid opinions to influence strategic PR directions
  • A network builder who can engage effectively with media personnel and industry stakeholders.
  • Collaborative and results-driven with excellent turnkey project management skills

Qualifications:

  • Experience: 1-3 years of experience in PR, either on the agency or brand side.
  • Industry: Experience in a fintech startup or growth startup is a plus but not mandatory.
  • Skills:
  • Strong media relations with a proven track record of securing coverage.
  • Excellent writing and editing skills.
  • Ability to create compelling narratives and content for various PR needs.
  • Familiarity with PR tools and analytics platforms.
  • Ability to work in a fast-paced, dynamic environment.
  • Strong organizational skills and attention to detail.

Education:

  • A bachelor's degree in Public Relations, Communications, Journalism, or a related field.

How to Apply: Please send your resume, a cover letter, and relevant work samples to the shared Email Address. In your cover letter, explain why you’re a great fit for this role and how your content strategies have driven results in previous roles.

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