Content Marketing Executive

3 weeks ago


Bengaluru, India Learnyst Full time

Location: Rajarajeshwari Nagar, Bengaluru


About Us:

Learnyst is a leading and fast-growing edtech in India, catering to more than 3000 customers with 16 million students/learners online. Our comprehensive online platform empowers creators and educators to develop, market, and sell their online courses securely. Our advanced DRM technology rivals some of the best OTT platforms, ensuring the highest level of content protection for our users. Join our team and help us revolutionize the online education industry


Role Overview:

We are looking for a creative and driven Content Marketing Specialist with expertise in content creation, graphic design and video production/editing, and SEO optimization. The ideal candidate will be responsible for writing and distributing inspiring content, optimizing our online presence to ensure maximum visibility and reach, and creating compelling product messaging to engage and educate our target audience. This role requires a quick learner who can swiftly understand and adapt to our target audience's needs.


Key Responsibilities:


Content Creation and Editing:

  • Create engaging content that aligns with the latest trends in the industry.
  • Develop visually appealing graphics, images, and videos for various platforms.
  • Ensure all content is on-brand, consistent in style, quality, and tone of voice.


SEO Optimization:

  • Implement on-page, off-page, and technical SEO optimizations to enhance our website’s search engine rankings.
  • Conduct keyword research and analysis to identify trends and opportunities.
  • Monitor and report on SEO performance metrics and make data-driven adjustments to strategies.


Audience Understanding and Adaptability:

  • Quickly learn and understand the nuances of our target audience.
  • Tailor content and messaging to resonate with different segments of our audience.
  • Be strict with deadlines and have a "get it done" attitude.
  • Show eagerness to learn a lot and do whatever it takes to succeed.
  • Leverage AI tools to optimize and streamline content marketing efforts.


Qualifications:

  • Bachelor’s degree in Marketing, Communications, Digital Media, or a related field. A Master’s degree is a plus.
  • Proven experience in content creation, editing, digital marketing, or related roles.
  • Strong understanding of SEO best practices and experience with SEO tools (e.g., Google Analytics, Ahrefs, SEMrush, Ubersuggest).
  • Proficiency in video editing software (e.g., Adobe Premiere Pro, After Effects) and graphic design tools (e.g., Adobe Photoshop, Canva).
  • Excellent written and verbal communication skills.
  • Familiarity with marketing automation platforms such as HubSpot is advantageous.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Creative mindset with a keen eye for detail and aesthetics.
  • Strong teamwork and collaboration skills, with the ability to work independently.
  • Familiarity with the e-learning industry and knowledge of educational content trends is a plus.
  • Quick learner with the ability to adapt to different audience segments and evolving trends.


What We Offer:

  • Competitive salary and benefits.
  • Creative freedom without micromanagement or constant nagging.
  • Dynamic startup culture valuing your ideas and contributions.
  • Hands-on experience with significant responsibilities.
  • Office perks including Breakfast, Lunch and Snacks.
  • Game area to relax and chill during your break time.
  • Standard working hours from 10 AM to 7 PM, Monday to Friday, with weekends off.
  • Opportunities for professional growth and development.


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