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Content Strategy

4 months ago

Hyderabad, India Sid's Farm Full time

Responsibilities: 


• Conceptualize compelling content for various media platforms, ensuring consistency 

with brand messaging and objectives. 

• Develop and execute an overarching content strategy for the organization, aligning 

with business goals and target audience preferences. 

• Create and maintain content calendars to schedule and organize content production 

and distribution. 

• Collaborate with the Marketing head to leverage content as branding and revenue 

generation tool, devising innovative ways to engage and convert audiences. 

• Coordinate with in-house content writers and external agencies to ensure a consistent 

inventory of high-quality content across all channels. 

• Utilize structured, topic-based authoring and information architecture principles to 

optimize content organization and accessibility. 

• Understand customer behavior and preferences, adapting content to effectively 

influence and engage target audiences. 

• Define recommendations for content standards, and improvements, and identify content 

gaps to drive continuous enhancement efforts. 

• Prioritize customer-related feedback and bugs for continuous improvement efforts, 

working closely with customer-facing stakeholders. 

• Evaluate the impact of content decisions and strategies on various areas across the 

organization, including Customer Support, Supply Chain, and Production. 

• Collaborate with the New Product Development team to ensure "content readiness" 

for new product releases, presenting content highlights and challenges during regular 

reviews 

Requirements: 


• Minimum 5 years of experience in content creation and strategy development. 

• Background in e-commerce, digital marketing, or agency work is preferred. 

• Degree in mass communication from a premier institute. 

• Familiarity with market automation tools like MoEngage, WebEngage, or Clever Tap 

is advantageous. 

• Strong understanding of customer behavior and the ability to tailor content 

accordingly. 

• Experience working with diverse stakeholders and managing content production 

processes. 

• Exemplary presentation skills for effectively communicating content strategies and 

recommendations. 

• Ability to analyze content performance metrics and make data-driven decisions. 

• Excellent organizational and prioritization skills to manage multiple projects and 

deadlines effectively. 

Note: This role offers an exciting opportunity to lead content strategy initiatives in a dynamic 

environment, contributing to brand growth and customer engagement across multiple 

channels.