Pay-Per-Click - 31297

Overview:As aPayPerClick (PPC) Specialist at our company you will play a crucialrole in driving digital marketing strategies and optimizing onlineadvertising campaigns. Your expertise in PPC management and dataanalysis will directly impact our brands online visibility userengagement and conversion rates.KeyResponsibilities:

• Develop andimplement PPC strategies to increase website traffic and leadgeneration.
• Conduct keyword research adcopywriting and A/B testing to optimize campaignperformance.
• Monitor and analyze PPC campaigndata to identify trends and insights for continuousimprovement.
• Manage budget allocation andbidding strategies to maximize ROI across various digitalplatforms.
• Collaborate with the marketing teamto align PPC strategies with overall marketing goals andinitiatives.
• Stay updated on industry trendsand best practices in PPC advertising to maintain a competitiveedge.
• Utilize analytics tools to generatereports and provide actionable recommendations based on campaignperformance.
• Identify and target specificaudience segments through demographic geographic and behavioraltargeting.
• Track and measure KPIs to assess theeffectiveness of PPC campaigns and adjust strategies asneeded.
• Communicate effectively with internaland external stakeholders to ensure campaign objectives aremet.

RequiredQualifications:

• Bachelors degree inMarketing Advertising Business or relatedfield.
• Proven experience managing PPC campaignsacross various digital platforms.
• Demonstratedknowledge of Google Ads Microsoft Advertising and other PPCplatforms.
• Strong understanding of analyticsand datadriven decisionmaking in PPCadvertising.
• Excellent copywriting and creativeskills to craft compelling ad copy andmessaging.
• Ability to perform indepth keywordresearch and implement SEO best practices within PPCcampaigns.
• Proficiency in using analytics toolssuch as Google Analytics to track and analyze campaignperformance.
• Experience with A/B testing andlanding page optimization to improve conversionrates.
• Strong communication and collaborationskills to work effectively with crossfunctionalteams.
• Certifications in Google Ads or otherrelevant PPC platforms is a plus.

ppcmanagement,market research,ad copywriting,seo bestpractices,communication skills,budget allocation,analyticstools,copywriting,microsoft advertising,data analysis,demographictargeting,geographic targeting,bidding strategies,kpis,landing pageoptimization,keyword research,google ads,analytics,behavioraltargeting,a/b testing,collaboration skills

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