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Social Media
1 month ago
Job Description: Social Media & Content Specialist
We are looking for a creative and dynamic Social Media & Content Specialist with at least 1 year of experience in social media management and content writing to join our team. This role focuses on managing employer branding content and social media handles across platforms, including LinkedIn, Twitter, and Instagram. The ideal candidate will bring fresh ideas, innovative strategies, and a passion for growing social media presence through engaging content.
Key Responsibilities:
- Social Media Management: Oversee day-to-day management of social media accounts, ensuring consistent and on-brand content across LinkedIn, Twitter, and Instagram.
- Content Calendar Management: Develop and manage a monthly content calendar that aligns with branding goals and key milestones.
- Content Ideation & Creation: Generate creative ideas for posts and stories, staying current with trends to ensure our social media channels remain relevant and engaging.
- Copywriting: Write clear, engaging, and compelling copy for various social media posts and campaigns that reflect our brand voice and objectives.
- Design Team Coordination: Collaborate closely with the design team to ensure visuals align with the content and resonate with the target audience.
- Client Servicing & Coordination: Work on branding and content integration initiatives by following up and coordinating with clients. Serve as a bridge between clients and internal teams, ensuring smooth execution of client servicing requirements.
- Performance Tracking & Optimization: Analyze and report on social media performance metrics, using insights to optimize future posts and strategies.
Requirements
Qualifications:
Minimum of 1 year of experience in social media management and content writing, preferably within an employer branding or digital marketing context.
Bachelor's Degree: Mass Communication, English Hons, Marketing or similar
Excellent written and verbal communication skills.
Strong understanding of social media best practices and trends on LinkedIn, Twitter, and Instagram.
Creativity and a proactive mindset with a knack for coming up with fresh ideas to enhance engagement and reach.
Ability to work collaboratively across teams and manage client relationships effectively.
Benefits1 - Additional benefits up to 1.5 Lac (Health Insurance by ICICI Bank and Meals, beverages, and other refreshments provided by the employer during office hours)
2 - Health Insurance coverage is up to 5 Lacs.
3 - Flexible working hours
4 - 5 days working
5 - Casual Dress Code
6 - Work-life Balance