Mindshare| Partner Strategy

3 weeks ago

Bengaluru, India Mindshare Full time
Job title: Partner – Strategy

Overview of job
 Mindshare is an agency of GroupM, the world’s largest media investment company and we are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Partner – Strategy to join us. In this role, you will be responsible for a data-linked insights and business solutions. You’ll find all the usual Strategy responsibilities apply – inspiring and applying audience, market, and product insights; creating robust media lead strategies and tactics to further our client’s business and communication objectives. This will also entail working with our internal teams and partner agencies to develop and present the most interesting ideas.At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us. Reporting of the role This role reports to:  Principal   Partner 3 best things about the job: Work on the largest & fastest growing Media & Entertainment client in the country. Doing research, formulating insights, brainstorming new ideas and reviewing data with serious rigor. Lead top client brands and engagements defining new consumer marketing approaches centered in media, data and technology. In this role, your goals will be to: In three months: Get a complete handle on the client org structure Build a working relationship with your team, key internal stakeholders, client brand and media managers Be completely familiarized with the scope of work, ways of working and key expectations Have a complete grasp of media planning & delivery process for the client In six months: Able to independently drive engagements with senior clients (Media & Marketing Heads) Able to lead delivery of solutions end-to-end in collaboration with functional teams Take charge of delivering to client business and agency KPIs as per the contractual terms Take ownership of quarterly and half yearly client business reviews & reporting In 12 months: Lead and deliver Annual Operating Plans & Reviews for key client BUs Demonstrate strategic thinking via contribution to client business, evolving processes of data driven marketing and integrated media planning for the client working closely with strategy, digital and planning experts Drive partnerships in collaboration with Digital and Exchange teams to bring best practices, innovations, first in market / category initiatives and knowledge sharing Demonstrate strong commercial outlook towards account revenue growth What you’ll bring: At least 12-15 years of relevant experience (strategy, media, consulting, research) Prior experience working on a global brand, with a proven track record of driving media and campaign strategies (along with presenting them to senior stakeholders) Ability to navigate both the digital ecosystem not limited to Facebook, Google, Twitter, LinkedIn, OTTs, and Linear TV, other offline media – to drive integrated communication process. Understanding of brand and performance objectives Succinct in understanding client business, should be able to translate business objectives to Media and close the loop with measurable metrics. Deep understanding on planning, audience research and measurement tools; with ability to land into media solutions. Refine and implement Strategy/ Planning tools by collaborating with the global and regional counterpart. Vision for where communications strategy and the wider marketing industry is going. More analytical than creative, yet strong in both A Passion to help and develop people – making yourself readily available to answer questions and offer support to the wider business team, and the ability to motivate people to succeed. Experience in managing teams, including training, individual growth, and development plans. An MBA is a plus but not a must. About Mindshare Mindshare is a media services company that accelerates Good Growth for its clients. Our company values of energy, empathy and impact bind together our diverse global family of 10,000 people from every culture and with every specialist skill you can imagine. You can check out some of our people’s stories on LinkedIn or Instagram or hear about the company in their own words here. Mindshare is part of GroupM, the world’s leading media investment company, and WPP, the world’s largest advertising holding group. About India 2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.

At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

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