Manager - Global Insights

4 weeks ago


Hyderabad, India PepsiCo Full time
Responsibilities Become the expert on the Ada and BMS methodologies and deliver on meta analysis projects as defined by the Pepsico Marketing leadership council that are critical to creative effectiveness and winning in the marketplace how do we build brand love in our campaigns OR is the impact of packaging on brand equity. Working with technology partners to make meta analysis more efficient through automation/digitzation Find ways to improve the meta analysis process by integrating multiple data points– be it in-house tools, desk research / learning reviews or anything else Work closely with in-house analytics team to maintain ad testing and brand equity performance repositories to answer complex business questions as needed Create a learnings library to synthesize insights from existing meta analysis Inspire fresh thinking and cross pollination of best practices by developing a program to showcase Creative Excellence best cases quarterly in global insights forums. Qualifications Become the expert on the Ada and BMS methodologies and deliver on meta analysis projects as defined by the Pepsico Marketing leadership council that are critical to creative effectiveness and winning in the marketplace how do we build brand love in our campaigns OR is the impact of packaging on brand equity. Working with technology partners to make meta analysis more efficient through automation/digitzation Find ways to improve the meta analysis process by integrating multiple data points– be it in-house tools, desk research / learning reviews or anything else Work closely with in-house analytics team to maintain ad testing and brand equity performance repositories to answer complex business questions as needed Create a learnings library to synthesize insights from existing meta analysis Inspire fresh thinking and cross pollination of best practices by developing a program to showcase Creative Excellence best cases quarterly in global insights forums. Acts as Owner –Self starter and quick learner. Proactive, responsive, problem solver and excellent communicator.Ability to navigate ambiguous and completely new ways of working within PepsiCo Customer Centric – Constantly innovates to create value through business impact leveraging Ada/Zappi platform data. . Focuses & Gets Things Done - Pragmatic ability to balance need for process/discipline and embracing agile ways of working; always looks for ways to simplify workflow and reduce obstacles.

  • hyderabad, India PepsiCo Full time

    Responsibilities Become the expert on the Ada and BMS methodologies and deliver on meta analysis projects as defined by the Pepsico Marketing leadership council that are critical to creative effectiveness and winning in the marketplace how do we build brand love in our campaigns OR is the impact of packaging on brand equity. Working with technology...


  • Hyderabad, Telangana, India PepsiCo Full time

    Responsibilities Become the expert on the Ada and BMS methodologies and deliver on meta analysis projects as defined by the Pepsico Marketing leadership council that are critical to creative effectiveness and winning in the marketplace how do we build brand love in our campaigns OR is the impact of packaging on brand equity. Working with technology...


  • Hyderabad, India Mars Full time

    JOB DESCRIPTION Job Description: To build, evolve and embed the Digital Insights Engine; analyzing, interpreting, synthesizing, integrating as appropriate relevant e-Commerce data sets to identify trends and actionable insights that can be liberated across the business to enable digital and wider business decisions. Passion for growing digital commerce...

  • Manager Insights

    5 days ago


    Hyderabad, Telangana, India PepsiCo Full time

    OverviewMain PurposeThe role is placed within the Global Brand and Creative Capability team of the Global Insights Digitalization department. Before launching brand product advertisements for its $86 billion+ revenue business, PepsiCo evaluates the effectiveness of TV and Digital creatives to gauge their potential impact on sales and brand equity. The role...

  • Manager Insights

    5 days ago


    Hyderabad, Telangana, India PepsiCo Full time

    Overview Main Purpose The role is placed within the Global Brand and Creative Capability team of the Global Insights Digitalization department. Before launching brand product advertisements for its $86 billion+ revenue business, PepsiCo evaluates the effectiveness of TV and Digital creatives to gauge their potential impact on sales and brand equity....


  • Hyderabad, India S&P Global Full time

    S&P Global Corporate **The Role**: Insights & Actions Partner, People Analytics **The Team**: The Organizational Analytics & People Insights (OAPI) team’s mission is to create a culture where analytics and insights are at the heart of decision making at S&P Global. As a product-led team supporting all divisions and functions, we work together to create...


  • Hyderabad, Telangana, India S&P Global Full time

    S&P Global CorporateThe Role: Insights & Actions Partner, People AnalyticsThe Team: The Organizational Analytics & People Insights (OAPI) team's mission is to create a culture where analytics and insights are at the heart of decision making at S&P Global. As a product-led team supporting all divisions and functions, we work together to create products and...

  • Associate Manager

    4 weeks ago


    Hyderabad, India PepsiCo Full time

    Overview This role sits within GBS and business partnering the Pepsi Lipton Joint Venture between PepsiCo and Unilever. As a company in its own right, the joint venture has its own board of directors. Whilst in constant contact with its parent companies, it runs as a separate entity on a day to day basis. All the employees come from and maintain their...

  • Associate Manager

    4 weeks ago


    hyderabad, India PepsiCo Full time

    Overview This role sits within GBS and business partnering the Pepsi Lipton Joint Venture between PepsiCo and Unilever. As a company in its own right, the joint venture has its own board of directors. Whilst in constant contact with its parent companies, it runs as a separate entity on a day to day basis. All the employees come from and maintain their...

  • Associate Manager

    3 weeks ago


    hyderabad, India PepsiCo Full time

    Overview This role sits within GBS and business partnering the Pepsi Lipton Joint Venture between PepsiCo and Unilever. As a company in its own right, the joint venture has its own board of directors. Whilst in constant contact with its parent companies, it runs as a separate entity on a day to day basis. All the employees come from and maintain their...

  • Associate Manager

    3 weeks ago


    Hyderabad, India PepsiCo Full time

    Overview This role sits within GBS and business partnering the Pepsi Lipton Joint Venture between PepsiCo and Unilever. As a company in its own right, the joint venture has its own board of directors. Whilst in constant contact with its parent companies, it runs as a separate entity on a day to day basis. All the employees come from and maintain their...

  • Associate Manager

    1 week ago


    Hyderabad, India PepsiCo Full time

    OverviewThis role sits within GBS and business partnering the Pepsi Lipton Joint Venture between PepsiCo and Unilever. As a company in its own right, the joint venture has its own board of directors. Whilst in constant contact with its parent companies, it runs as a separate entity on a day to day basis. All the employees come from and maintain their...


  • hyderabad, India PepsiCo Full time

    Overview The role will work primarily with Brand Insights & Analytics Team where his/her role will be focused on driving PBNA Sector level priorities stitching story together from Business Analytics and Consumer Insights and drive Insights for Sparkling Team. Also understand existing datasets, scorecards, enhancing and automating business reporting to...


  • Hyderabad, Telangana, India PepsiCo Full time

    Overview The role will work primarily with Brand Insights & Analytics Team where his/her role will be focused on driving PBNA Sector level priorities stitching story together from Business Analytics and Consumer Insights and drive Insights for Sparkling Team. Also understand existing datasets, scorecards, enhancing and automating business reporting to fuel...

  • Global Research

    3 weeks ago


    Hyderabad, India MetrixLab Full time

    About us: MetrixLab is a fast-growing global market research and insights company that’s challenging the status quo of insights. By blending evolving technology with passionate experts, MetrixLab helps global and local brands to drive more impact, and forges partnerships to drive sustainably equitable growth. From creative testing to brand tracking,...

  • Global Research

    3 weeks ago


    Hyderabad, India MetrixLab Full time

    About us: MetrixLab is a fast-growing global market research and insights company that’s challenging the status quo of insights. By blending evolving technology with passionate experts, MetrixLab helps global and local brands to drive more impact, and forges partnerships to drive sustainably equitable growth. From creative testing to brand tracking,...

  • Insights Manager

    2 months ago


    Hyderabad, India PepsiCo Full time

    Overview Development of PowerPoint design, Motion graphics, rich media animation and text based graphics such as infographics Video editing and other post production work digital assets such as banners, pepfeed creative, email headers, social media assets and short animated films. Support Global Sustainability team Responsibilities Functional...

  • Associate Director

    4 weeks ago


    Hyderabad, India PepsiCo Full time

    Overview This role sits within GBS and business partnering the Pepsi Lipton Joint Venture between PepsiCo and Unilever. As a company in its own right, the joint venture has its own board of directors. Whilst in constant contact with its parent companies, it runs as a separate entity on a day to day basis. All the employees come from and maintain their...

  • Associate Director

    4 weeks ago


    hyderabad, India PepsiCo Full time

    Overview This role sits within GBS and business partnering the Pepsi Lipton Joint Venture between PepsiCo and Unilever. As a company in its own right, the joint venture has its own board of directors. Whilst in constant contact with its parent companies, it runs as a separate entity on a day to day basis. All the employees come from and maintain their...


  • Hyderabad, India PepsiCo Full time

    ResponsibilitiesSector focused + Team management responsibilities.HTW Project Management:Utilizing comprehensive U&A (Usage and Attitude) data to extract actionable insights assigned KBQs.Help design and execute governance model, identify opportunities / address issues. concerns.Business Question Translation:Partner across UK BU to identify key business...