Digital and Trade Marketing

4 weeks ago

Chennai, India straitslaundry.com Full time

Straits Laundry Pte Ltd, Singapore is one of the region’s largest distributor of Alliance Laundry System LLC, USA for Laundry equipment and parts, we distribute Speed Queen Brand Laundry machines and set up Laundromats equipped with Speed Queen Machines.


The Role

You will be responsible for :

  • Developing and executing the Trade Marketing Plan in line with sales and marketing objectives and manage the Trade Marketing budget.
  • Improving brand presence and campaign execution across trade through excellence in in-store planning, execution and tracking in alignment with the annual marketing priorities.
  • Leading and implementing channel specific marketing strategies and plans for assigned ENTER_CHANNEL retailers.
  • Conceptualising and executing trade promotions and rolling out impactful in-store campaigns in collaboration with marketing and sales teams.
  • Leading activation programs with partners to improve brand visibility.
  • Visiting the points of sales regularly to ensure that the brand is visible, and guidelines are respected.
  • Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.
  • Working with content marketing and design teams to create suitable content for each stage of a customer’s digital journey.
  • Reviewing and optimising the design and content of all online assets including the company website and social media pages.
  • Planning and control of the digital marketing budget and spend by allocating budgets to different channels.
  • Using A/B testing to optimise digital marketing performance.
  • Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.
  • Driving performance marketing via SPECIFIC_EXPERIENCE.
  • Planning and executing viral marketing campaigns across a range of social media platforms.
  • Leading digital strategy and innovation through the development and implementation of comprehensive digital marketing and ecommerce programs in line with business priorities.

Ideal Profile

  • You have at least 5 to 7 year experience ideally in Digital Marketing &Trade Marketing within Professional Services industry.
  • Experience within would be a strong advantage.
  • You are a strong team player who can manage multiple stakeholders
  • You are a strong networker & relationship builder
  • You pay strong attention to detail and deliver work that is of a high standard
  • You are willing to undertake 0-30% travel.

What's on Offer?

  • Work alongside & learn from best in class talent
  • Join a market leader within Other Services
  • Strong opportunities to progress your career

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