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Marketing & Promotions Officer

6 months ago

Hoskote, India Capstone High Full time

External Relations, Marketing & Promotions: To support the management in raising the visibility of the School by carrying out an effective marketing and communications plan in order to:

  • Attract new students across the Schools portfolio and publicise the strengths of the school
  • Promote the profile of the School as a whole to external audiences. Key measures of success are:-The number of new enquiries generated and the conversion of enquiries through to enrolment.
  • Building and sustaining strong and effective relationships with the parent body

Will include work inside and outside the school

  • Define effective parent engagement strategies and own the overall parent experience across all marketing and admissions touch points
  • Marketing Budget management
  • Develop and execute effective PR initiatives across digital and off-line channels which build positive brand awareness
  • Contribute into school website including content and customer experience and the schools social media channels
  • Develop and manage relationships with feeder schools to support enrolment growth
  • Identify relevant community-based initiatives in which the school can play a relevant part, to support awareness / positive brand perception etc.
  • Work collaboratively with school colleagues, contributing to sharing best practice.


Marketing collateral and publicity material

  • Writing and producing marketing material (brochures, posters, flyers etc.) for the Schools programs, sourcing student and parents testimonials etc.
  • Preparing marketing collateral for the Schools corporate relations activities, working with relevant school officials
  • Preparing PowerPoint presentations for schools at promotion events and conferences
  • Responsible for the Schools publicity stands and other event-support material- ordering new stock as required and ensuring the supply of stock to events.