Content Writer

4 weeks ago


Mumbai, India LexiConn Full time

This is a remote position.

The Content Associate (BFSI) role is ideal forindividuals proficient in banking with experience in copywritingand translating client requirements into sitemaps user flows andcustomer journey maps. A graduate / post graduate in any discipline(preferably Banking and Finance / Marketing / Communication) withminimum 2 years of experience in copywriting should be able to dojustice to this role.

Requirements

Responsibilities:

  • Writing and editing articles forB2B and B2Caudience
  • Produce native highquality and accurateEnglish copy for digital journeys as acopywriter
  • Staying abreast of the latest developments inthe finance and banking industry and creating crisp concise andcompellingcontent
  • Being uptodate on the advancements in AI andits impact on banking finance andfintech
  • Reviewing content to ensure accuracy ofinformation and mechanics of writing which includes subject matterfacts structure andstyle
  • Understand customer segments and customerexperience journeys thoroughly to help meet business objectives andcustomer satisfaction with precise and userfriendly copyelements
  • Work closely with clients to understand theirbusiness and create content strategies for their customer journeyson mobile andweb
  • Experience in writing or editing content forweb or mobileapplications
  • Understand and promote best practices incontent strategy SEO andusability


IdealProfile:

  • A Graduate/PostGraduate in anydiscipline (preferablyfinance)
  • 13 years of exclusive experience ofcopywriting for financeclients
  • Copywriting or content strategy skill withbanking or finance background is stronglypreferred
  • Profound understanding around best practicesand trends regarding digital banking finance and investmentproducts


Benefits
  • Opportunity to learn and experience inclusivegrowth and worklife balance
  • Friendly work environment and freedom tospeak your mind
  • WFH option
  • 40 hourworkweek


Responsibilities: Writing and editing articles forB2B and B2C audience Produce native, high-quality and accurateEnglish copy for digital journeys as a copywriter Staying abreastof the latest developments in the finance and banking industry andcreating crisp, concise and compelling content Being up-to-date onthe advancements in AI and its impact on banking, finance andfintech Reviewing content to ensure accuracy of information andmechanics of writing, which includes subject matter, facts,structure, and style Understand customer segments and customerexperience journeys thoroughly to help meet business objectives andcustomer satisfaction with precise and user-friendly copy elementsWork closely with clients to understand their business, and createcontent strategies for their customer journeys on mobile and webExperience in writing or editing content for web or mobileapplications Understand and promote best practices in contentstrategy, SEO and usability Ideal Profile: A Graduate/Post-Graduatein any discipline (preferably finance) 1-3 years of exclusiveexperience of copywriting for finance clients Copywriting orcontent strategy skill with banking or finance background isstrongly preferred Profound understanding around best practices andtrends regarding digital, banking, finance and investmentproducts
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