SEO Marketing Executive

4 weeks ago

Bengaluru, India Exzellenz Career Shapers Pvt Ltd Full time

Our ideal candidate is a creative marketing professional, preferably with a writing

background. You should be able to develop engaging content to attract and retain

customers. We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities. You will be responsible for managing all SEO activities such as content strategy, link building, and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo, and Bing in order to maximize ROI.


For this position, it is essential to be up-to-date with new improvements in the educational field and marketing trends. Ultimately, you should be able to expand our companys digital footprint and brand awareness.


Responsibilities


Design content marketing strategies and set short-term goals

Undertake content marketing initiatives to achieve business targets

Collaborate with design and writing teams to produce high-quality content

Edit, proofread, and improve the content

Optimize content considering SEO and Google Analytics

Analyse web traffic metrics

Share content through various channels, ensuring a strong web presence

Receive customer feedback and generate ideas to increase customer engagement.

Optimize copy and landing pages for search engine marketing

Perform ongoing keyword discovery, expansion, and optimization

Research and implement search engine optimization recommendations

Research and analyse competitor advertising links

Develop and implement link building strategy

Work with the development team to ensure SEO best practices are properly

implemented on newly developed code

Work with editorial and marketing teams to drive SEO in content creation and content

programming

Recommend changes to website architecture, content, linking, and other factors to

improve SEO positions for target keywords.


Requirements and skills

Proven SEO experience

Proven SEM experience managing PPC campaigns across Google, Yahoo, and

Bing.

Solid understanding of performance marketing, conversion, and online customer

acquisition

In-depth experience with website analytics tools (e.g., Google Analytics, Net Insight,

Omniture, Web Trends)

Experience with bid management tools (e.g., Marin)

Experience with A/B and multivariate experiments

Working knowledge of HTML, CSS, and JavaScript development and constraints

Knowledge of ranking factors and search engine algorithms

Up-to-date with the latest trends and best practices in SEO and SEM

BS/MS degree in a quantitative, test-driven field

Proven work experience as a Content marketing manager

Proficiency in MS Office and WordPress or other Content Management Software

Understanding of web publishing requirements

The editorial mindset with an ability to predict audience preferences

Hands-on experience with SEO and web traffic metrics

Expertise in social media platforms

Project management skills and attention to detail

Excellent communication and writing skills in English

BSc degree in Marketing, Journalism, or a relevant field

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