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Graphics Designer

1 month ago

Mumbai, India PAC Cosmetics Private Limited Full time
Job Description

●       Planning concepts by studying relevant information and materials.

●       Illustrating concepts by designing examples of art arrangement, size, type size, and style and submitting them for approval.

●       Preparing finished art by operating necessary equipment and software.

●       Coordinating with outside agencies, art services, web designers, marketing, printers, and colleagues as necessary.

●       Contributing to team efforts by accomplishing tasks as needed.

●       Communicating with clients about layout and design.

●       Creating a wide range of graphics and layouts for product illustrations, company logos, and websites with software such as Photoshop, Adobe Software, and Figma.

●       Reviewing final layouts and suggesting improvements when necessary.

●       Investigating user experience design requirements for our suite of digital assets.

●       Build, lead, and review the work of the creative team in the production of all web, print, and digital marketing collateral.

●       Spearhead and manage content strategy for both small-scale and large-scale projects, harnessing strategy, digital and brand design, compelling content, and technology

●       Collaborate with the marketing and sales departments in developing marketing plans, analyzing results, and identifying opportunities

●       Develop internal marketing campaigns that translate marketing objectives across business units into clear and motivating creative strategies

●       Analyze brand tracking, market trends, consumer need, and the competitive landscape

●       Meet budget standards by forecasting and managing expenses

●       Developing and conceptualizing a comprehensive UI/UX design strategy for the brand.

●       Producing high-quality design solutions through wireframes, visual and graphic designs, flow diagrams, storyboards, site maps, and prototypes.

●       Collaborating with the marketing team, and internal and external designers to ensure the creation and delivery of tailored experiences for the digital user.

●       Providing advice and guidance on the implementation of UX research methodologies and testing activities to analyze and predict user behavior.

●       Adhering to style standards on typography and graphic design.



Requirements

●       Excellent verbal and written communication skills

●       Familiarity with a variety of software programs, such as Photoshop, Coral, Adobe, Figma, InDesign, and Flash

●       Knowledge of how to develop brand identities through multi-channel marketing

●       Good comfort level interacting with high-profile personnel and industry professionals

●       Evidence of participation in ongoing professional development opportunities in the areas of graphic design or social media

●       Recent hands-on experience with applying design, copy, or web best practices

●       Professional business skills, such as negotiation, project management, and leadership

●       Web design experience is an advantage, especially using HTML5 and WordPress

●       Talent in presenting information concisely and accurately, with keen attention to detail



Requirements
- MBA in Sales & Marketing with 5 years of experience, preferably in Beauty & Cosmetics Industry - Very strong analytical skills - Strong solutioning ability with a creative bent of mind - Strong customer orientation & interest in consumer internet - Ability to be a strong team player in cross-functional projects - Thorough and organised - Start-up enthusiast