Sr. Executive/ Associate Lead SEMFull Time Gurgaon More Details

2 weeks ago

Gurugram, India Fareportal Full time

Title/Position : Senior Executive SEM/ Associate Lead SEM

Location : Gurgaon, IN

Type: (Hybrid, In-Office)

Job Description

Who We Are:

Fareportal is a travel technology company powering a next-generation travel concierge service. Utilizing its innovative technology and company owned and operated global contact centres, Fareportal has built strong industry partnerships providing customers access to over 500 airlines, a million lodgings, and hundreds of car rental companies around the globe. With a portfolio of consumer travel brands including CheapOair and OneTravel, Fareportal enables consumers to book-online, on mobile apps for iOS and Android, by phone, or live chat. Fareportal provides its airline partners with access to a broad customer base that books high-yielding international travel and add-on ancillaries.

HIGHLIGHTS:

•  Fareportal is the number 1 privately held online travel company in flight volume.

• Fareportal partners with over 500 airlines, 1 million lodgings, and hundreds of car rental companies worldwide.

• 2019 annual sales exceeded $5 billion.

• Fareportal sees over 150 million unique visitors annually to our desktop and mobile sites.

• Fareportal, with its global workforce of over 2,600 employees, is strategically positioned with 9 offices in 6 countries and headquartered in New York City.

Role Description :

We are looking for an SEM expert to manage all pay-per-click (PPC) marketing activities.

The Search Engine Marketing (SEM) Specialist will manage all paid search campaigns on Google and Bing, as well as other search and display marketing engines. A successful SEM Specialist will effectively manage the paid search budget and work with the SEO and Marketing team in order to maximize ROI, drive traffic, and customers.

Responsibilities:

• Building and handling SEM (Pay per Click) Accounts (Including Google, Yahoo, MSN etc.)

• Landing pages, Keywords Optimization and Bid management.

• Ad-Copy Testing (AB-Testing)

• Uploading 1000s of keywords in various accounts.

• Meeting daily budget spent target and Ensure optimal campaign performance.

• Analyze Clicks and Conversion data, ad expenses and ROI.

• Analyzing and sending daily report of various SEM accounts to US office.

• Utilize other critical features like time scheduling, geo targeting, bulk uploading etc.

Requirements :

• Proven SEM experience and success managing PPC campaigns across Platforms.

• Well-versed in performance marketing, conversion, and online customer acquisition

• Up-to-date with the latest trends and best practices in search engine marketing

• Experience with website analytics tools.

• Strong analytical skills and experience generating SEM reports.

• Familiarity with A/B and multivariate experiments.

Disclaimer

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Fareportal reserves the right to change the job duties, responsibilities, expectations or requirements posted here at any time at the Company’s sole discretion, with or without notice.

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