Senior Marketing Analyst

3 months ago

Pune, India Mindtickle Full time
Job Snapshot We are seeking a highly skilled Senior Marketing Analyst with 6-9 years of experience to manage and analyze marketing data, provide actionable insights, and support our internal teams. The ideal candidate will have a strong background in data analysis using CRM and marketing automation tools, excellent proficiency in Microsoft Excel, and the ability to communicate complex data findings effectively.

What’s in it for you?

Collaborate with Internal Teams: Work closely with SEO, Web, Performance Marketing, Demand, Outbound, and Operations teams to produce comprehensive reports and analyses that track and measure growth and performance across multiple platforms and channels. Analyze Channel Performance: Evaluate data from various marketing channels to offer actionable insights and recommendations for optimization. Develop and Maintain Dashboards: Create and update dashboards and reports to visualize key performance metrics, ensuring clear communication of findings to stakeholders. Conduct In-Depth Data Analysis: Utilize data from Leads, Meetings, SQL, and Opportunities to uncover trends, patterns, and actionable insights. Ensure Data Integrity: Partner with cross-functional teams to maintain data accuracy and consistency. Stay Current: Keep abreast of industry trends, best practices in digital marketing analytics, and fraud prevention to apply the latest strategies and techniques.

We’d love to hear from you, if you:

Have 6-9 years Experience in marketing analytics with a proven track record of delivering actionable insights and improving performance. Have Excel Proficiency: Advanced skills in Microsoft Excel, including data manipulation, pivot tables, VLOOKUP, and complex formulas. Tool Experience: Proficient in extracting and analyzing data using CRM and marketing automation tools such as Salesforce, Marketo/Hubspot, Google Analytics, Google Ads, and LinkedIn Ads. Have Analytical Skills: Strong analytical skills with the ability to interpret complex data and provide clear, actionable recommendations. Possess Excellent verbal and written communication skills to convey findings and recommendations to various stakeholders. Are Detail-Oriented: Exceptional attention to detail and a commitment to accuracy and data integrity.

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