Market Research and Marketing Analyst
3 months ago
Responsibilities:
- Conductthorough market research using various techniques and tools togather relevant data (e.g. surveys interviews focus groups onlineresearch).
- Analyze consumer behaviortrends and preferences to uncover insights that inform marketingstrategies.
- Interpret data andtranslate findings into clear and actionable recommendations formarketing campaigns product development and overall businessstrategy.
- Monitor industry trendsand competitor activities to identify opportunities andthreats.
- Collaborate closely withcrossfunctional teams including marketing product development andsales to support their initiatives with datadriveninsights.
- Prepare and presentcomprehensive reports and presentations that summarize findings andrecommendations to keystakeholders.
- Stay updated on bestpractices in market research marketing analytics and industrytrends to continuously improve methodologies andprocesses.
Benefits
Requirements:
- Bachelorsdegree in Marketing Business Administration Economics or relatedfield; Masters degreepreferred.
- Proven experience as aMarket Research Analyst or similar role with a focus onmarketing.
- Strong analytical skillswith the ability to collect organize analyze and disseminatesignificant amounts of information with attention to detail andaccuracy.
- Proficiency in statisticalsoftware and data analysis tools (e.g. SPSS SAS Excel GoogleAnalytics).
- Excellent communicationand presentation skills with the ability to translate complex datainto actionable insights.
- Solidunderstanding of marketing principles andtechniques.
- Ability to workindependently and collaboratively in a fastpacedenvironment.
- Strong projectmanagement skills and the ability to handle multiple projectssimultaneously.
- Experience withqualitative and quantitative researchmethodologies
Requirements: Bachelor's degree in Marketing, BusinessAdministration, Economics, or related field; Master's degreepreferred. Proven experience as a Market Research Analyst orsimilar role with a focus on marketing. Strong analytical skillswith the ability to collect, organize, analyze, and disseminatesignificant amounts of information with attention to detail andaccuracy. Proficiency in statistical software and data analysistools (e.g., SPSS, SAS, Excel, Google Analytics). Excellentcommunication and presentation skills, with the ability totranslate complex data into actionable insights. Solidunderstanding of marketing principles and techniques. Ability towork independently and collaboratively in a fast-paced environment.Strong project management skills and the ability to handle multipleprojects simultaneously. Experience with qualitative andquantitative research methodologies
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