Paid Marketing Specialist

4 weeks ago

Mumbai, India 2coms Full time
We have urgent opening for Paid Marketing Specialist in reputed industry for Malad West- Mumbai location. 

Designation:Paid Marketing Specialist

Must Have: Should have min 2 years exp. on  Paid Marketing and Must have good knowledge on SAAS, HRMS, HRTech, HRIT software

Qualification: MBA/PGDM (preferably in Marketing ) or relevant work experience after BE/B.Tech

Location: Malad, Mumbai

Experience: Min 2+ Years

Roles and Responsibilities:Be responsible for demand generation from Paid Marketing campaigns
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Manage Paid Ad Campaigns across diverse platforms including Google Ads for Search and Display, Bing, and various Ad Networks. The PPC specialist will also spearhead advertising campaigns on Social Media Networks such as Facebook, Linkedin, Quora, and others. Additionally, they will manage additional marketing channels such as Programmatic and Native Advertising. Develop and implement strategic paid marketing strategies in alignment with business goals.
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Manage keyword research, bids, budgets, and financial aspects of campaigns.
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Monitor and optimise campaigns for maximum ROI.
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Conduct and report in-depth analysis of account metrics, including but not limited to impression share, Ad Rank, Quality Score, and other key performance indicators.
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Implement and oversee conversion tags on Google Tag Manager and other relevant platforms to facilitate comprehensive funnel generation.
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Conduct competitor analysis to inform keyword selection.
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Drive initiatives to improve search results and brand visibility.
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Create compelling ad copies and graphical templates.
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Manage Display network placement lists on Google Ads and other contextual advertising platforms.

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