Assistant Manager- Digital Marketing

6 months ago

Bengaluru, India PUMA Full time
YOUR MISSION

Key Objectives:

  • Work with the ECOM partners to understand their consumers and drive visibility amongst their loyal databases.
  • Work with internal business stakeholders to understand priorities and drive digital campaigns in alignment.
  • Driving integrated paid campaigns with an aim of meeting and exceeding revenue numbers month on month.
  • Campaign Management – Execution, Analysis & Reporting.
  • Should be comfortable with numbers and multi-tasking with end-to-end ownership.
  • Delivering regular reports of campaign results, including data analysis and evaluation of KPIs.
  • \ Identifying patterns and trends in campaign data sets.
  • Stay abreast of digital marketing trends and technologies and experiment with new channels to drive efficient acquisition
  • Stakeholder management
  • Build regular connect with all functions of the Marketplace Org to troubleshoot problems and drive growth levers & commercial negotiations
  • Ensure alignment between relevant internal and external stakeholders on initiatives
  • Lead smooth functioning of relevant forums such as Daily Stands ups and Monthly reviews 3) Strategy & Planning
  • Develop and support our business strategy in conjunction with the eCommerce leadership team
  • Forecast and track commercial goals (topline & bottom line) and specific strategic goals
  • Analyze impact of initiatives underway to enhance understanding of the value of various growth levers on the marketplace

YOUR TALENT

Eligibility Criteria and Functional Competencies Required

  • 2 to 3 years of experience in managing Paid campaigns on Marketplaces such as Amazon, Flipkart or Myntra. Skills:
  • Strong analytical & data interpretation skills.
  • In depth understanding of Marketplace paid platforms.
  • Understanding of Flipkart Ad portal, AMS, Seller/Vendor Central
  • Awareness of attribution models and ability to create a structured approach for RoAS computation

SPEED & SPIRIT

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